Digital Marketing Reporting Analyst

ABOUT GENFLOW
We are a leading, all-in-one platform who have been helping your favourite creators turn their passion into successful businesses since 2016. Our creators include Logan Paul, Iman Gadzhi, Grace Beverley, Mike Thurston, Leana Deeb and many others!

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HOW TO APPLY
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THE ROLE
As a Digital Marketing Reporting Analyst your role will be centred around gathering, analyzing, and reporting on digital marketing performance data to inform strategic decisions and optimize marketing efforts.

Responsibilities:

– Gather data from various digital marketing channels (e.g., Google Analytics, social media platforms, email marketing tools).
– Reporting key email metrics including recipients, deliverability, open rate, click through rate, and revenue generated
– Reporting on key Ads metrics
– Reporting across push campaigns (including recipients, deliverability, open rate, click through rate, and revenue generated)
– Reporting on new and existing funnels across various platforms (including traffic, conversions, clicks, downloads, email open rates etc)
– Ensuring data integrity and accuracy across all reporting systems.
– Populating weekly and monthly performance reports
– Define and track key performance indicators (KPIs) relevant to digital marketing goals
– Monitor KPIs and alert the team of any significant changes or anomalies.
– Analyze marketing data to identify trends, patterns, and insights.
– Design and analyze A/B tests to optimize marketing efforts.
– Identify areas of underperformance and suggest corrective actions.
– Perform ad-hoc analysis and generate reports as needed for stakeholders.
– Provide timely data insights to support urgent marketing decisions.

Ideal Skills + Experience:
– 2-3 years of experience in the same or similar role, preferably within creative industries
– Experienced in the data tools and analytics listed in the responsibilities section
– Is happy to work in BST (UK time zone)