Digital Marketing Sales Head

As the Digital Marketing/Sales Head, you will be responsible for leading and executing the overall digital marketing and sales strategy of the company. This role requires a strategic thinker with a strong understanding of digital marketing trends, customer behavior, and sales techniques. You will be tasked with driving online brand presence, customer engagement, and revenue growth through various digital channels.

Responsibilities:

1. Strategic Planning:
• Develop and execute comprehensive digital marketing and sales strategies aligned with business goals.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Collaborate with other department heads to integrate digital initiatives into the overall business plan.

2. Team Leadership:
• Recruit, train, and manage a high-performing digital marketing and sales team.
• Provide mentorship and guidance to team members, fostering a culture of innovation and excellence.
• Set clear performance targets, monitor progress, and implement strategies for continuous improvement.

3. Digital Marketing:
• Oversee the development and execution of digital marketing campaigns across various channels (SEO, SEM, email, social media, etc.).
• Analyze campaign performance metrics and adjust strategies as needed to optimize results.
• Stay abreast of industry trends and emerging digital marketing technologies.

4. Sales Management:
• Develop and implement effective sales strategies to drive revenue growth.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Analyze sales data and customer feedback to refine sales tactics and enhance customer satisfaction.

5. Brand Management:
• Ensure consistent branding across all digital platforms and campaigns.
• Work closely with the marketing team to develop and maintain a strong brand identity.
• Monitor online reputation and implement strategies to enhance brand image.

6. Budget Management:
• Develop and manage the digital marketing and sales budget.
• Allocate resources effectively to maximize ROI.
• Monitor expenses and adjust budgetary allocations as needed.

Requirements:
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Proven experience in digital marketing and sales leadership roles.
• In-depth knowledge of digital marketing channels and trends.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to lead and inspire a team to achieve ambitious goals.
• Proficiency in marketing analytics tools and CRM systems

Apply Now: To embark on this exciting journey with Rising Tide, send your resume to Click to view with the subject line Digital Marketing Sales Head | (Your Name