Digital Marketing / Social Media Specialist

Job Description:
We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team and help us achieve our marketing goals. The successful candidate will be responsible for developing and implementing social media campaigns, driving social media engagement, increasing web traffic conversion, copywriting using AI tools, and optimizing search engine performance. This role requires a strong understanding of marketing principles, as well as expertise in developing social media posts that drive engagement. Experience with Canva and graphic design is essential.

Responsibilities:

Develop and implement social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to drive engagement and increase web traffic.
Create and manage a content calendar for social media posts, blog articles, and other digital content.
Use AI tools for copywriting and content creation to ensure consistency and effectiveness of messaging.
Optimize website and social media content for search engines (SEO) to increase visibility and traffic.
Monitor and analyze web traffic and social media engagement metrics to identify trends and optimize performance.
Develop graphics and visual content using Canva and other design tools for social media posts, advertisements, and other digital content.
Organize and manage tasks related to marketing campaigns, including coordinating with other team members and external partners.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in digital marketing, with a focus on social media, SEO, and content creation.
Proven experience in developing and managing social media campaigns that drive engagement and web traffic.
Strong copywriting skills and experience using AI tools for content creation.
Experience with Canva and graphic design.
Knowledge of SEO principles and best practices.
Strong organizational and project management skills.
Ability to work independently and as part of a team.
Excellent communication skills, both written and verbal.
We are looking for a creative and strategic thinker with a passion for digital marketing and a track record of success in driving engagement and web traffic. If you are a self-starter with strong organizational skills and a keen eye for detail, we would love to hear from you. Apply now to join our team as a Digital Marketing Specialist!