Digital Marketing/Social Media Specialist

• Design and implement social media strategy to align with business goals
• Generate, edit, publish, and share engaging content daily ( e.g., original text, photos, videos,
and news)
• Monitor SEO and web traffic metrics
• Communicate with followers, respond to queries in a timely manner and monitor customer
reviews
• Oversee social media accounts’ design ( e.g., Facebook timeline cover, profile pictures and
blog layout)Suggest and implement n ew features to develop brand awareness, like promotions and
competitions
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

Main Tasks
• Account Management
– set permissions
– secure passwords
• Set Strategy
– align to business goals
– coordinate content calendars
– manage influencer & advocate programs
• Content Creation
– write social media posts
– write blog posts
– design banners
– design memes
– take and edit photos
– take and edit videos
– record podcasts
– invite guest contributors
– repurpose content from one channel to another
Social Media Manager Profile Brief
SMM Future Core
• Monitor and Respond (& Escalate)
– customer service
– PR crisis communications
– influencer outreach
– inquiries of any kind
– trending topics
– competitors
– community building
• Keep Current
– stay on top of new channels and trends
– keep up with channel updates
• Build Campaigns and Promote Content
– ad buys
– paid promo
• Measure and Prove ROI
– build dashboard
– set measurable goals for each channel and campaign
– interpret results to optimize programs
– create presentations
– report weekly, quarterly, yearly
• Collaborate
– content marketing
– demand generation
– PR
– sales
– service
• Implement Automation Tools
– vendor evaluation
– budgeting
– integration
– adoption