Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Job Summary:
We are seeking a highly skilled and results-driven Digital Marketing Specialist to join our team. The successful candidate will be responsible for optimizing our online presence and driving traffic to our website through effective search engine optimization (SEO), Google My Business management, Yelp marketing, and advertising campaigns across various platforms. The ideal candidate will possess a deep understanding of digital marketing strategies, possess strong analytical skills, and have a proven track record of improving online visibility and increasing customer engagement.

Responsibilities:
– Develop and implement comprehensive SEO strategies to increase organic search rankings and drive website traffic.
– Conduct keyword research, competitor analysis, and on-page optimization to optimize website content for search engines.
– Monitor and analyze website performance using Google Analytics and other relevant tools to identify opportunities for improvement.
– Manage and optimize Google My Business listings, ensuring accurate and up-to-date information, responding to customer reviews, and leveraging all available features.
– Create and manage effective paid advertising campaigns on Google Ads, Yelp Ads, and other relevant advertising platforms.
– Monitor and report on campaign performance, providing insights and recommendations for optimization.
– Collaborate with the marketing team to develop and execute content marketing strategies that align with SEO goals.
– Stay up-to-date with the latest industry trends, search engine algorithm updates, and best practices to ensure our digital marketing efforts remain effective and competitive.
– Utilize social media platforms, online directories, and other relevant channels to promote our website and increase brand visibility.
– Collaborate with web developers and designers to ensure website optimization and user experience enhancements.
– Track and analyze website traffic, user behavior, and conversion rates to identify areas for improvement.

Requirements:
– Proven work experience as a Digital Marketing Specialist, SEO Specialist, or similar role.
– In-depth knowledge of search engine optimization techniques and best practices.
– Familiarity with Google Ads, Google Analytics, Google My Business, and Yelp advertising platforms.
– Strong understanding of keyword research, on-page optimization, and link-building strategies.
– Experience managing and optimizing paid search and display advertising campaigns.
– Proficiency in web analytics tools and website optimization platforms.
– Excellent analytical and problem-solving skills.
– Strong written and verbal communication skills.
– Ability to work independently and manage multiple projects simultaneously.
– Up-to-date with the latest digital marketing trends and best practices.

Preferred Qualifications:
– Google Ads and Google Analytics certifications.
– Experience with other digital marketing channels such as social media marketing, email marketing, or content marketing.

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