Digital Marketing Specialist

ABOUT THE JOB
Are you an experienced Digital Marketer looking for a startup to put your skills to the test? Join Penji!
We’re a fast-growing tech-enabled design platform seeking to expand our digital footprint. Work with
a team of passionate designers and marketers at our HQ office in Philly to deliver breakthrough
campaigns reaching millions of users nationwide. We’re a mission-driven company aiming to simplify
and make graphic design accessible to everyone. If you’re looking for a place to grow, develop your
talents, and work on meaningful projects, hit Apply!

ABOUT THE COMPANY
Since 2017, Penji has provided on-demand access to the top 2% of graphic designers. We’re the
leader in graphic design subscription services and recognized by Inc. Magazine as one of the fastest
growing companies.
Beyond our business success, we’re a community-conscious startup dedicated to supporting
nonprofits and those who are helping others. Graphic design is what we do. Being a responsible
employer and supporting our communities is who we aim to be. Join us on our mission to leave a
positive footprint.

SKILLS/REQUIREMENTS
? 3+ years of Google Ads experience
? 3+ years of Facebook Ads experience
? Experienced with SEO
? Experienced with Email Marketing
? Experienced running + testing multiple campaigns simultaneously
? Experienced in running multiple A/B testing campaigns
? Proficient ad copywriting experience
? Ability to develop, collaborate, and execute complex multi-variable strategies
? Data-driven. Can extrapolate valuable insights from raw data

RESPONSIBILITIES
? Developing creative digital marketing campaigns & experiments: Research and develop
strategies to drive sales and brand awareness. Analyze data and create experiments to
identify new opportunities/audiences/ideas.
? Creating campaigns: Plan, execute, monitor, and create targeted campaigns across multiple
advertising platforms. Additionally, develop A/B tests and various experimental campaigns to
understand our audience, industry, customer behavior, and other valuable metrics. It may
require design and copywriting skills to deliver ads efficiently.
? Managing ads across all platforms: Constantly collect, monitor, improve, and upkeep ads
across all platforms. Ensure all ads are operating cost-effectively and achieving their KPI
promptly.
? Email marketing: Write, create, and develop compelling email marketing campaigns to
complement inbound traffic.
? Constantly learning: Constantly learn and educate yourself on advertising. Continuously
improve your methods and strategies.
? Creating & presenting reports: Create frequent reports to present your findings, strategies,
and ad performance to the team.
? Collaborate with a team: Work with designers, marketers, writers, developers, and others at
our HQ and Global team to execute assignments/campaigns/tasks.

Please send your resume and portfolio with the subject: Penji_DMS. Thank you!