Digital Marketing Specialist

About Us:
One Love Travel Club is a dynamic group travel company specializing in curated tours to exciting destinations worldwide. We cater to individuals seeking unique travel experiences, offering fully planned group trips that emphasize luxury, comfort, and cultural enrichment.

Job Description:
We are looking for a creative and analytical Digital Marketing Specialist to join our team. This role is crucial for enhancing our brand’s online presence and driving engagement across multiple platforms.

Responsibilities:

Content Creation and Management:
– Create and edit engaging social media posts that align with our brand.
– Collaborate with the marketing manager and copywriter to create and manage the social media calendar.
– Publish content to Instagram, Facebook, and YouTube.

Advertising:
– Develop, implement, and manage ad campaigns on Meta platforms (Instagram and Facebook) and Google/YouTube.
– Conduct keyword research and optimize ad copy and visuals for maximum performance.
– Monitor and track the performance of campaigns, adjusting strategies as needed to improve results.
– Analyze data and generate reports on campaign performance, providing insights and recommendations.

Engagement and Growth:
– Monitor social media channels for engagement opportunities and respond to comments and messages.
– Implement strategies to grow our social media following and increase engagement.

Analysis and Reporting:
– Track key metrics and analyze performance to ensure campaigns are meeting goals.
– Provide regular reports on social media and ad campaign performance.
– Stay updated on industry trends and best practices to keep our strategies current and effective.

Qualifications:
– Proven experience as a Digital Marketing Specialist or similar role.
– Strong understanding of social media platforms and best practices.
– Experience running ads on Meta platforms (Instagram and Facebook) and Google/YouTube.
– Proficiency in social media management tools and ad platforms.
– Excellent communication and collaboration skills.
– Strong analytical skills and experience using data to drive decision-making.
– Creative mindset with attention to detail.
– Ability to manage multiple projects and meet deadlines.

Benefits:
– Opportunity to work remotely with a flexible schedule
– Professional development opportunities
– Travel discounts and perks
– Being part of a passionate team dedicated to creating unforgettable travel experiences

How to Apply:
Please submit your resume and a cover letter detailing your relevant experience and why you are interested in this role