Digital Marketing Specialist

We are seeking a talented and experienced Digital Marketing Specialist to enhance our online presence and optimize our digital platforms. The ideal candidate will have expertise in redesigning Facebook Business Pages, implementing Search Engine Optimization (SEO) strategies for websites, and redesigning websites to improve user experience.

Responsibilities:

1. Facebook Business Page Redesign:
– Collaborate with our team to understand our brand identity, target audience, and goals.
– Create visually compelling and user-friendly designs for our Facebook Business Page.
– Optimize page layout, graphics, and content to maximize engagement and conversions.
– Incorporate effective call-to-action elements and messaging strategies.

2. Website SEO Implementation:
– Conduct thorough keyword research to identify relevant and high-traffic keywords.
– Develop and implement an SEO strategy to improve organic search rankings.
– Optimize on-page elements such as meta tags, headings, URLs, and content structure.
– Conduct regular audits to identify and address technical SEO issues.
– Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly.

3. Website Redesign:
– Collaborate with our team to understand our brand identity and website goals.
– Revamp the website’s visual design to create an appealing and modern look.
– Enhance user experience by improving navigation, site structure, and page load times.
– Ensure the website is mobile-responsive and compatible with various browsers.
– Optimize landing pages for lead generation and conversion.

Requirements:

– Proven experience in redesigning Facebook Business Pages, implementing SEO strategies, and website redesigns.
– Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
– Strong understanding of SEO best practices and experience with SEO tools like Google Analytics, Google Search Console, or SEMrush.
– Familiarity with website development platforms such as WordPress, Wix, or Squarespace.
– Knowledge of HTML/CSS is a plus.
– Ability to prioritize tasks, work independently, and meet deadlines.
– Strong communication and collaboration skills.

Note: This job description serves as a general guideline. Specific responsibilities and qualifications may vary depending on the company’s requirements and preferences.