Digital Marketing Specialist

SEO
Facility Management & Property Services SEO/SEM Requirements:
– Keyword Research: Drive targeted traffic to website using keyword research o relevant and high traffic keywords
o Competitor keywords
o Search trends
– On-page optimisation
o Audit and update website’s meta tags, titles, descriptions, headings, and content to align with the
selected keywords.
o Align search intent to website copy
– Local SEO and business address/listing – manage and optimise; ensure currency
– Active backlining to constantly improve ranking

SEM
– Keyword Research: Drive targeted traffic to website using keyword research o relevant and high traffic keywords
o Competitor keywords
o Search trends
– Campaign Structure and Conversion
o On-going targeting of selected keywords, and ad groups o Refinement of keywords and ad groups
o Replicate with GDN campaign for retargeting
o Accurate Geo-targeting based on location and campaigns
– Ad copy/Creative: ensure all ad extensions are fully optimised for completeness, search-ability, ranking o Assist with copy creation, writing and testing/refinement
– Quality Leads
– Understanding of organic search and traffic and website visitor behaviour
o Audit and optimise spend
– Tracking and Analytics
o Set up tracking and analytics to monitor the performance of the PPC campaign and identify areas for
improvement.
o Clear conversions and goal setting
o Clear metrics and tracking of clicks, conversions, bounce rates, and others o Optimisation and refinement in line with insights from analytics

Account Management
– Monthly reporting on insights, analytics, findings and recommendation as well as activity undertaken in the month
– Set up of Data Studio dashboard per the reporting metrics (replication of current Data Studio dashboard is fine)
– Bi-monthly WIP meetings
– Responsive and on the ball (agency drives the relationship; is proactive)
– We want to feel the love (a big company for a small agency)
– Cost-effective
– Strong business understanding of maintenance and electrical technologies industry as well as PFM & PPS/PET business
– Active competitor research and understanding
– Advice and guidance for best practice and new campaigns