Job Description: Digital Marketing Specialist – Facebook and Instagram Advertising
Position: Digital Marketing Specialist
Department: Marketing
Are you a creative and strategic marketer with a proven track record of crafting successful Facebook and Instagram advertising campaigns? Are you passionate about driving lead generation and brand visibility in the home services industry? Join our team as a Digital Marketing Specialist and play a pivotal role in creating and managing impactful online marketing campaigns.
About Us:
At helpful Services, we are dedicated to transforming outdoor spaces through our top-quality home services, including synthetic turf installation, paver cleaning and sealing, and masonry services. We take pride in our commitment to excellence and our customer-centric approach.
Role and Responsibilities:
As a Digital Marketing Specialist, you will be responsible for conceptualizing, executing, and optimizing our online marketing efforts, primarily through Facebook and Instagram. Your key responsibilities will include:
Campaign Strategy: Develop comprehensive digital marketing strategies that align with business goals, focusing on lead generation, brand awareness, and customer engagement.
Facebook and Instagram Advertising: Create and manage effective advertising campaigns on Facebook and Instagram, including ad creation, targeting, budget allocation, and performance tracking.
Content Creation: Design visually appealing and compelling ad creatives, copy, and content that resonate with the target audience and drive engagement.
A/B Testing: Continuously optimize campaigns through A/B testing of ad variations, targeting options, and landing pages to maximize conversion rates.
Data Analysis: Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations to improve ROI and lead generation.
Audience Targeting: Identify and segment target audiences based on demographics, interests, behaviors, and online activities to reach the right prospects.
Campaign Reporting: Prepare regular reports showcasing campaign performance, key learnings, and actionable recommendations for ongoing improvement.
Stay Updated: Stay informed about industry trends, emerging platforms, and digital marketing best practices to ensure our campaigns remain innovative and effective.
Qualifications:
Proven experience in planning, executing, and optimizing successful Facebook and Instagram advertising campaigns.
Strong understanding of social media advertising platforms, audience targeting, and ad formats.
Proficiency in using marketing tools such as Facebook Business Manager and Ads Manager.
Creative mindset with the ability to conceptualize and produce engaging visual and written content.
Analytical skills to interpret data and translate insights into actionable strategies.
Excellent communication skills, both written and verbal.
Results-driven with a focus on achieving lead generation and ROI goals.
Experience in the home services or construction industry is a plus.
Benefits:
Competitive salary and performance-based bonuses.
Opportunity to have a significant impact on our marketing efforts and business growth.
Collaborative and dynamic work environment.
Professional development opportunities to enhance digital marketing skills.
If you are a digital marketing enthusiast with a knack for creating compelling campaigns and driving lead generation through Facebook and Instagram, we encourage you to apply for the Digital Marketing Specialist position at Helpful Services.
Application Instructions:
To apply, please submit your resume, a portfolio showcasing your previous successful campaigns, and a cover letter highlighting your expertise in digital marketing and your enthusiasm for joining our team. We look forward to reviewing your application and potentially welcoming you to our team of marketing professionals.
APPLY FOR THIS JOB:
Company: KeySolvers
Name: Vincent DAccolti
Email: