Digital Marketing Specialist

Are you passionate about making a positive impact on individuals’ lives and contributing to a brighter future? TTG Certified, a start-up business based in Arlington, Texas, is seeking a motivated and dedicated Digital Marketing Specialist to join our team and help us fulfill our mission of empowering people in prison to lead better lives upon their release.

About TTG Certified:
At TTG Certified, we are committed to bringing about positive change by providing incarcerated individuals with the tools they need to reintegrate into society successfully. We offer a range of high-quality products, including apparel such as t-shirts, hoodies, slippers, bags, as well as books and ebooks. By supporting our cause, you’ll be a part of a team that believes in the potential for transformation and growth.

Role and Responsibilities:
As a Digital Marketing Specialist at TTG Certified, you will play a crucial role in expanding our reach and driving sales while upholding the values and goals of our company. Your responsibilities will include:

• Developing Digital Marketing Strategies: Craft and execute comprehensive digital marketing strategies that align with TTG Certified’s goals and objectives.
• Content Creation and Management: Generate compelling and relevant content for diverse digital platforms, including websites, social media channels, blogs, and email campaigns.
• Social Media Management: Oversee TTG Certified’s social media presence, including content creation, scheduling posts, engaging with followers, and analyzing social media metrics.
• SEO and SEM: Enhance website content and structure for improved organic search rankings (SEO). Manage pay-per-click (PPC) advertising campaigns and assess their efficacy (SEM).
• Email Marketing: Conceptualize and implement email marketing initiatives to nurture leads, showcase products or services, and sustain customer relationships.
• Digital Advertising: Strategize, execute, and refine digital advertising campaigns across various platforms, such as Google Ads, social media ads, and display advertising.
• Building and maintaining strong relationships with customers, partners, and stakeholders.
Monitoring and analyzing sales and marketing data to measure effectiveness and make informed adjustments.
• Collaborating with cross-functional teams to ensure consistent messaging and branding.
• Staying up-to-date with industry trends and developments to optimize strategies.

Qualifications:
• Marketing, Business, or a related field (or equivalent experience).
• Proven experience in digital marketing, preferably in the retail or e-commerce sector.
• Strong understanding of digital marketing platforms, including social media, email marketing, and SEO.
• Excellent communication skills, both written and verbal.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Self-motivated and able to work independently, as well as collaboratively within a team.
• Passion for social impact and a genuine commitment to the company’s mission.

If you’re ready to utilize your skills and expertise to drive sales and spread our message of positive change, we encourage you to join us on this rewarding journey.

IMPORTANT:
Please out the form to apply by going to this google form link: forms(dot)gle(slash)sbnVRdPy16MUQJqC7