Digital Marketing Specialist

Are you passionate about digital marketing and looking for a new challenge? Do you have experience in managing SEO, Google Ads and Google My Business campaigns?
If you answered yes to these questions, then we want to hear from you!
Jim’s Group, Australia’s largest franchising family with more than 52 divisions is looking for a Digital Marketing Specialist to join our team. You will be responsible for implementing and optimizing our online marketing strategies across various channels, with a focus on SEO, Google Ads and Google My Business.
As a Digital Marketing Specialist, you will:

• Conduct keyword research and analysis to optimize our website content and landing pages for organic search rankings and conversions
• Oversee the activities of other team members in SEO, Google Ads
• Manage and optimize Google Ads campaigns, including search, display, video ads, to drive traffic, leads and sales
• Monitor and improve our Google My Business profile, including reviews, posts, photos and Q&A, to increase our local visibility and engagement
• Track, measure and report on the performance of our online marketing campaigns using Google Analytics and other tools
• Identify new opportunities and trends to improve our online presence and reach our target audience
To be successful in this role, you will need:
• At least 2 years of experience in digital marketing, preferably in an e-commerce environment
• Proven track record of managing and optimizing SEO, Google Ads and Google My Business campaigns
• Solid knowledge of Google tools, such as Google Analytics, Google Search Console, Google Tag Manager and Google Data Studio
• Excellent communication, analytical and problem-solving skills
• Ability to work independently and as part of a team
If you are interested in this opportunity, please send your resume and a cover letter explaining why you are the perfect fit for this role. Please include the word “banana” in the subject line to show that you have read the entire job ad.
We look forward to hearing from you!