Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Care Home Mastery – A Leading Marketing Corporation

Location: Remote

Job Type: Full-time

-About Us:
Care Home Mastery is a cutting-edge marketing corporation dedicated to empowering entrepreneurs and business owners. We are at the forefront of providing comprehensive education and guidance to individuals in the residential assisted living industry, enabling them to succeed in starting and scaling their facilities.

-Position Overview:
We are seeking a versatile and results-oriented Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist, you will play a pivotal role in developing and executing integrated digital marketing strategies across various channels, including social media, email, PPC, SEO, SEM, lead generation, and content marketing.

-Responsibilities:

Develop and implement holistic digital marketing strategies to drive brand awareness, engagement, and conversions.
Manage and optimize social media campaigns across platforms, ensuring cohesive brand messaging and audience engagement.
Execute targeted email marketing campaigns, including segmentation, automation, and personalized content creation.
Plan and manage PPC campaigns on platforms such as Google Ads and social media advertising to maximize ROI.
Implement SEO strategies to improve organic search visibility and enhance website performance.
Oversee search engine marketing efforts, including paid search campaigns and keyword optimization.
Lead lead generation initiatives through various online channels, optimizing conversion funnels.
Collaborate with content creators to develop compelling and shareable content for different digital platforms.

-Qualifications:

Proven experience as a Digital Marketing Specialist or in a similar multifaceted role.
Comprehensive understanding of social media marketing, email marketing, PPC, SEO, SEM, lead generation, and content marketing.
Strong analytical skills, with the ability to interpret data and provide actionable insights for continuous improvement.
Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics tools.
Creative mindset with the ability to develop engaging and effective marketing campaigns.

-Requirements:

**Minimum of 2 years of experience in digital marketing.**
*Relevant certifications in digital marketing are a plus.
Excellent communication and collaboration skills.
*We currently use Convertkit, Mailchimp, and Click to view for our platforms

-How to Apply:

If you are a well-rounded Digital Marketing Specialist with a passion for creating impactful campaigns across various online channels and contributing to the success of our educational platform in the residential assisted living industry, we encourage you to apply. Please submit your resume, a cover letter, and any relevant certifications. In your cover letter, showcase your experience in managing successful digital marketing campaigns and highlight specific achievements across the mentioned channels.

**Offers that do not include experience, certifications, or resumes will not be reviewed