Digital Marketing Specialist

Overview:

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate is a results-driven professional with a proven track record in creating and implementing successful digital marketing strategies. The candidate should possess expertise in various digital marketing channels, including Facebook Ads, Google Ads, YouTube Ads, Email Marketing, SEO, and Content Writing. This role requires a strategic thinker who can analyze data, stay abreast of industry trends, and optimize campaigns to achieve business objectives.

Responsibilities:

1. Digital Advertising:
– Develop and execute effective Facebook Ads, Google Ads, and YouTube Ads campaigns to drive brand awareness, lead generation, and conversions.
– Monitor and optimize ad performance, adjusting targeting, budgets, and creative elements as needed.
– Stay updated on platform changes and industry trends to implement best practices.

2. Email Marketing:
– Plan, create, and execute email marketing campaigns that engage and nurture leads.
– Segment email lists for targeted communication and personalized content.
– Analyze email campaign performance and implement improvements based on data insights.

3. SEO (Search Engine Optimization):
– Conduct keyword research and analysis to optimize website content for search engines.
– Implement on-page and off-page SEO strategies to improve organic search rankings.
– Stay informed about algorithm updates and industry trends to adapt SEO strategies accordingly.

4. Content Writing:
– Create compelling and SEO-friendly content for various digital channels, including websites, blogs, and social media.
– Collaborate with internal teams to ensure content aligns with brand messaging and marketing goals.
– Edit and proofread content to maintain quality and consistency.

Qualifications:
1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Proven experience as a Digital Marketing Specialist with a focus on Facebook Ads, Google Ads, YouTube Ads, Email Marketing, SEO, and Content Writing.
3. Demonstrable success in planning and executing digital marketing campaigns that have driven measurable results.
4. Proficiency in using digital marketing tools and platforms, including but not limited to Facebook Business Manager, Google Ads, YouTube Ads, and email marketing software.
5. Strong analytical skills with the ability to interpret data and make data-driven decisions.
6. Excellent written and verbal communication skills.
7. Up-to-date knowledge of digital marketing trends and best practices.

Why Join Us:
– Permanent work from home (Canada shift).
– Work with Canadian start-up company.
– Collaborative environment.
– Observance of Canadian nationwide holidays.
– Monthly salary, to be paid through PayPal.

If you are a passionate Digital Marketing Specialist looking to contribute to a dynamic team and drive digital success, we invite you to apply with your resume and a cover letter outlining your relevant experience and achievements.