Digital Marketing Specialist

o you know CRM and Digital Marketing Tools like the back of your hand?

Do you ROCK at TECHNOLOGY Platforms?

Do you LOVE creating SALES PAGES that compel people to take action?

If so, CONGRATS you may have just found your DREAM CAREER…

You’re looking for a LONG TERM CAREER with an AWESOME company that you can grow with.

The Digital Marketing Specialist is a key support position on the team for Dr. Roseann. This position is heavy on making sales pages, creating digital content for the website. Membership portal, emails, and social media platforms and implementing digital marketing strategies that focus on sales conversions.

Dr. Roseann is a mental health trailblazer, founder of The Global Institute of Children’s Mental Health and Dr. Roseann is “Changing the way we view and treat children’s mental health.” FORBES magazine called her, “A thought leader in children’s mental health”.

If children’s and family health and mental health is a PASSION & MISSION of yours, that is a HUGE PLUS!

Must have experienced with WordPress, CRM and Digital Marketing tech tools, creating funnels, sales pages, and content, as well as implementation support which includes managing our CRM: cleaning up, auditing and making sure database management is timely, accurate and current, cloning pages, building email sequences, etc

MUST know and be EXCELLENT with the Client Relationship Management tools (knowing Kartra is a plus!) and willing to learn CRM (KARTRA) and other tools. Must have strong graphics skills and some video editing skills, skilled with CANVA and/or Adobe, and WordPress.

Must have a passion for creating sales funnels and graphics, and informational and persuasive informational downloads, newsletters, as well as content for various marketing channels, including ads, YouTube, podcast and socials.

You’re flexible and willing to go the extra mile in service to the higher vision of the company.

If you are looking for a short term freelance arrangement **please do NOT apply**

Compensation
PHP 55,000 to 60,000 per month for EXCLUSIVE Full Time hours- based on experience
Benefits available after a qualified period and performance benchmarks.

Must be willing to work US hours (6AM to 3PM EST)

Responsibilities:
Making sales pages in WordPress and Karta
Tech support within membership portal
Creating graphics for multiple platforms and blogs
Video editing for multiple platforms, including YouTube and on website
Creating short form video/graphics content
Creating lead magnets and other downloadable content
Supporting WordPress and CRM functions

WordPress and CRM Support
Setting up new account in CRM – Kartra
Background automation to third party applications
Using Naming Protocol so tags, lists, sequences stay organized
Submitting tickets to Kartra
Fix Technology and backend glitches and issues
Building email sequences framework, populating copy on the email sequences
and testing of emails
Populating Membership Portal
Creating Categories, Subcategories
Applying Branding Guidelines to the look of the Membership Portal
Creating new posts, uploading videos, audio, files, checkout etc
Making graphics for membership
Creating, cloning and editing sales pages
Creating on-brand high converting sales pages
Creating Campaigns in CRM and/or WordPress for existing assets & deploying to Client’s account
Creating Products in WordPress and CRM- Checkout link, sales page, thank you page, etc

The ideal candidate must be:
MUST have at least 2 years experience with WordPress
MUST have at least 2 years experience with CRM (KARTRA a plus)
MUST have at least 2 years experience in Digital Marketing
MUST have at least 2 years experience creating on-brand, high converting sales pages
Must have at least 2 years experience making graphics
Strong video editing skills
MUST be proficient in G Drive and G Suite
MUST have Project Management experience (ClickUp a plus)
Strong writing skills: can easily check spelling and grammar
Advanced time management and interpersonal skills
Associate’s degree or equivalent is preferred
Attentive to details, efficient, meticulous and very resourceful
Some SEO knowledge experience a plus
You are a self-starter who thrives in a team environment and is wired to “mark things off the list” and get projects completed ahead of deadlines.
You are tech-savvy and easily figure out new digital programs & tools
You are resourceful and a proactive thinker
You excel at creating workflow efficiencies and using tech automations

You are perfect for this position if you:

Consider yourself a techie
Loves digital marketing and gets excited about learning new strategies and tools
Loves the customer journey and strategizing on improving the client experience
Loves creating visual content with a cross platform strategy
Loves to create content that converts
Can set up effective funnels and automation
Can create in our style based on our brand guidelines that supports stressed and overwhelmed moms who need behavioral and mental health support for their children
Can create a visual story for sales pages and other marketing materials
Understands the unique ways to engage customers on the website, in email actions, buyer behavior and various social channels (Linked In, Facebook, Instagram, YouTube) resulting in sales conversions
Loves data and metrics and uses it to improve conversions, create content and refine funnels
Can make mental health and behavioral issues relatable and understandable both graphically using our well organized and extensive content database from Dr. Roseann
Has an eye for detail
Works well under pressure and on tight deadlines
Open to the review process and can revise work with constructive criticism that supports the avatar’s needs
Desire to be part of something bigger than yourself & work with awesome team
Can use project management tools and manage deadlines
Adeptly handle multiple moving parts at once, without getting overwhelmed
Ability to multitask, prioritize, and manage time effectively

**This is no time to be bashful… put your best foot forward and really sell yourself.. if you don’t, no one else will 😉

Thanks and GOOD LUCK!