Digital Marketing Specialist

General Summary:

The Digital Marketing Specialist role is a mid level position responsible for several aspects of a clients digital marketing package such as: search engine optimization, advertising/paid search, graphics and digital assets, local search engine marketing, website updates, email/SMS marketing, content, social media posting, and web analytics. Full & part-time positions available with flexible scheduling options.

Principal Responsibilities and Duties:

Demonstrate ability and desire to learn local SEO best practices, and implement onsite and offsite SEO (including backlink strategy).

Understands and can implement EEAT guidelines across digital strategy.

Utilize available software to see trends for SEO and recommend changes needed for improvement

Knowledge of WordPress

Create and/ or update client website and class schedules

Add new pages including landing pages based on client offers

Utilization of SEO and UI/UX best practices

Plan website architecture for new website builds

Create visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers

Advise clients and/or account managers on strategies to reach a particular audience

Create images that identify a product or convey a message

Incorporate changes recommended by the clients into the final design

Review designs for errors before printing or publishing them

Create and manage profiles for social media channels, including, but not limited to Facebook, Instagram, YouTube and TikTok

Upload photos and videos to specified profiles

Create engaging social content

Work with Account Managers and clients to establish and maintain a community events calendar for clients to identify key events for participation and promote events online in conjunction with social media

Collaborate with cross-functional team members

Participate in monthly meetings and other marketing planning meetings as needed

Acquire and share new industry best practices company-wide

Maintain Contact Relationship Manager (CRM) for client interaction

Complete tickets, team assignments (queue), and all deliverables assigned to individual and team(s)

Digital Marketing Specialists at TAG are given the opportunity to specialize in particular areas that best suit each person’s set of skills and desired responsibilities, but must be capable of performing all necessary duties.

Required Skills:

Must be adept at constantly seeking information on industry changes

Must be a skilled researcher

Ability to clearly and effectively articulate thoughts and points

High levels of integrity, autonomy, and self-motivation

Must be able to quickly and effectively adapt to the ever changing landscape of the organization and industry

Excellent analytical, organizational, project management, and time management skills

Ability to effectively communicate regularly with clients and foster growth of the client relationship

Ability to think creatively and strategically while utilizing out of the box methods to increase client ROI’s

Ability to identify and resolve problems quickly and efficiently

Demonstrate the ability and willingness to help others achieve their best

Ability to meet deliverables consistently and without the creation of bottlenecks

Ability to work within multiple cloud based software systems such as CRM, ticketing, messaging, Google Suite

Must have excellent interpersonal skills including strong verbal, listening, and written communication

4+ Years Experience in Digital Marketing