Digital Marketing Specialist

Overview
Our Digital Marketing Specialist is responsible for supporting clients and the digital marketing team in executing email marketing and conversion rate optimization campaigns.

Key Responsibilities
Execute email marketing, lead conversion, marketing automation and marketing assistant processes within standards
Setting up emails, landing pages, lists, reports and similar assets
Understanding the client’s campaign framework and applying optimizations
Regularly communicating with the client on preferred communication tools
Providing quality assurance through checking inbound marketing deliverables
Get, want and have the capacity to fulfill the requirements of the seat
Understanding and accomplishing training necessary to equip him or her with skills required for inbound marketing and general digital marketing tasks
Increasing skill sets as he or she grows within the digital marketing team
Fulfillment of Key Performance Indicators
Quality, Turnaround Time, and Communication
Collaborating with client counterparts to ensure proper account communication and execution to meet marketing goals
Execute assigned tasks under other teams as necessary
Supporting team and department in testing new marketing automation software, processes or strategies and sharing knowledge
Documenting and updating processes whether for digital marketing in general, account-specific or internal SA projects as necessary
Learning and innovating with client and StraightArrow tools for marketing automation such as (but not limited to) Hubspot, Eloqua, Salesforce Pardot, Marketo, MailChimp, Zoho, etc.
Serve as back-up/cover resource for key clients when needed and available to do so
Accomplishing training in key client processes as deemed fit
Providing back-up support for key clients when needed such as during a planned leave (Maternity, vacation, etc), a temporary leave of absence, or similar
Changing work schedules for supporting key clients when needed

Required Qualifications
Education

Bachelor’s degree preferably in Communication Technology, Marketing, Mass Communications, Development Communication, Information Technology, Linguistics and related courses.
Experience

2-3 years work experience in the digital marketing industry with relevant experience in email marketing, Marketing Automation Software, and reporting.
Experience with HubSpot is REQUIRED: Creating emails, landing pages, workflows, lists, reports, and etc.
Creating social media images based on provided templates.
Experience dealing with multiple countries’ concurrent campaigns is a plus (e.g. marketing agency, multinational corporation, etc)
Experience with at least one of the platforms below (in order of priority) is a plus, specifically with setting up emails, workflows and automation, forms, data lists and troubleshooting, among others.
Salesforce Pardot
Eloqua
Marketo
ActiveCampaign
Other Digital Marketing Tools include: WordPress, Shopify, Hootsuite, SEMrush, Screaming Frog, Google Data Studio, PowerBI, etc.
Must-Haves

Attention to detail and focus.
Has initiative to ask questions when unsure.
Self-organized and not heavily reliant on management.
Quick to learn marketing automation software, digital marketing tools, and reporting tools needed for the job.
Has a stable internet connection of at least 25 mbps.

Please send your resume to: Click to view