Digital Marketing Specialist

About Us: Valley Air Conditioning is a leading provider of air conditioning solutions with a strong online presence. We pride ourselves on delivering exceptional service and innovative marketing strategies to enhance customer engagement and drive business growth.

Position Overview:

Are you a dynamic marketer with a passion for driving results through Facebook/Meta ads and email marketing? We are seeking a talented Marketing Manager to join our team and spearhead our digital marketing efforts across our air conditioning and online businesses. This is a full-time, long-term position offering an exciting opportunity to make a significant impact in a fast-paced environment.

Key Responsibilities:

Develop and execute comprehensive Facebook advertising strategies to drive brand awareness, generate leads, and increase sales for our air conditioning and online businesses.
Create, manage, and optimize Facebook ad campaigns, including audience targeting, ad creative development, and budget allocation, to maximize ROI and achieve business objectives.
Lead email marketing initiatives using platforms such as Mailchimp ActiveCampaign and other similar programs, including campaign setup, segmentation, content creation, and performance analysis.
Collaborate with internal teams to align marketing strategies with business goals, ensuring consistency across all channels and campaigns.
Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, leveraging insights to continuously optimize campaign performance and drive innovation.
Monitor and analyze key performance metrics, providing regular reports and actionable insights to inform decision-making and drive continuous improvement.
Qualifications:

Proven experience in managing Facebook advertising campaigns, with a strong track record of driving results and achieving KPIs. This would also include understanding how to place Facebook pixels on websites etc.
Proficiency in email marketing platforms such as Mailchimp and/or ActiveCampaign or similar, with hands-on experience in campaign setup, automation, and segmentation.
Solid understanding of digital marketing principles, including audience targeting, conversion optimization, and performance analytics.
Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and stakeholders.
Strong analytical mindset and problem-solving abilities, with a keen attention to detail and accuracy.
Ability to thrive in a fast-paced, deadline-driven environment, with a proactive and results-oriented approach to work.
Relevant qualifications in marketing, communications, or a related field are preferred.
Additional Information:

This is a full-time, long-term position.
Join a dynamic team of professionals dedicated to driving business success through innovative marketing strategies and exceptional customer experiences.
Application Process:

If you’re ready to take your career to the next level and make a meaningful impact in a fast-growing company, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you’re the ideal candidate for this role. We look forward to reviewing your application.