Digital Marketing Specialist

Company Description:
We are a fast-growing UK based technology business committed to delivering innovative solutions and exceptional customer service. Our team is dynamic, enthusiastic, and always pushing the boundaries of technology to exceed customer expectations.

Job Description:
As a Digital Marketing Specialist, you will be responsible for generating awareness, driving traffic and maximising online conversions.

You will have a proven track record of delivering amazing results. You will be responsible for SEO (on-page and off-page), PPC (Google Adwords) and setting up and managing Facebook, Twitter and LinkedIn campaigns (organic and paid). You will also be familiar with GA4 and setting up reporting as well as creating and sending email marketing campaigns

Key Responsibilities:
SEO and PPC Management (including Google Shopping):
• Develop and execute SEO and PPC strategies for improved rankings and conversions.
• Monitor and optimise Google AdWords campaigns and website SEO performance.
• Collaborate on SEO-friendly content creation.
• Optimise landing pages for conversion rate improvement.
• Address technical SEO issues.
• Implement schema markup for search visibility.
• Research keywords, trends, and competitors.
• Adapt strategies to algorithm changes.

Social Media Marketing and Advertising
• Create and manage Facebook. Twitter and LinkedIn campaigns to target specific audiences.
• Analyse social ad metrics for campaign refinement.

Analytics and Reporting:
• Set up and maintain GA4 for performance tracking.
• Generate regular reports with actionable insights.
• Provide weekly reports outlining performance v’s targets

Budget Management:
• Efficiently manage digital marketing budgets.
• Adjust budgets as needed for optimal results.

Email marketing:
• Creating and sending email marketing campaigns to customers and potential customers.

Role Description;
In this role you will be working on various projects and your purpose will be to drive high quality leads and maximise online conversions for a combination of product and service based businesses using various online marketing techniques

Person Specification

• Proven track record in SEO, PPC, and social media and email marketing.
• 3+ years of digital marketing experience.
• Proficiency in SEO tools and techniques.
• Expertise in Google AdWords and social media advertising.
• Familiarity with GA4 and reporting.
• Creative mindset for ad content and strategies.
• A/B testing experience.
• Ability to adapt to changing digital marketing trends.
• Effective cross-functional communication and teamwork.
• Experience managing marketing budgets effectively.
• Results-oriented with a focus on achieving measurable outcomes.

Support We Provide:

You will be part of a young, dynamic team dedicated to offering the best solutions and support to our customers. Your role will be pivotal in helping us grow as a business and supporting our customers to succeed and your input for continuous improvement will be highly valued. We aim to provide a collaborative and supportive environment where your contributions will directly impact our platform’s success and customer satisfaction.

Next Steps for Application:

To apply for the Digital Marketing Specialist position, please follow these steps:

Submit Your CV and Cover Letter:

Send over your CV and a cover letter. In your cover letter, please highlight your experience and skills that make you a great fit for this role. For this role we are looking for results you have achieved and examples.

Answer the Following Questions:

1. What are your available hours and days to work? Please provide details on your flexibility or any specific scheduling requirements you have.

2. Do you have reliable internet access and a personal computer that can be used for work purposes?

3. Can you share specific examples of digital marketing campaigns where you achieved exceptional results? What were the key metrics you improved, and by how much?

4. Tell us about a challenging project where you had to significantly boost website traffic and conversions. What strategies did you implement, and what were the outcomes?

5. Have you ever encountered a situation where a digital marketing campaign was underperforming? How did you identify the issues, and what steps did you take to turn it around?

These questions are crucial to understanding your potential fit within our team and to ensure we can support your needs as an employee.

What to Expect After Application:

After submitting your application, our team will review your cover letter and CV. If your profile matches our needs, we will contact you to arrange an initial interview. This interview may be followed by a practical assessment or further discussions as needed.

We look forward to receiving your application and learning more about how you can contribute to our team’s success!