Digital Marketing Specialist

Your main responsibilities will be a universal role, growing into a management position as the team expands.
The role includes the following tasks which may evolve over time. However, what we’re not looking for is a graphic web designer or web builder or pod caster. We manage all of that ourselves internally. Very simply, we require you to plan, set up and monitor Ad Campaigns across social media platforms on behalf of our clients using mainly Facebook and Google.

You must have excellent communication skills both written and oral and be fluent in English

New sign ups:
• Talk with potential clients about the benefits of social campaigns
• Provide information in a simple & easy to understand format
• Complete the sign up process for new clients

Paid Media and Community Management:
• Write and publish social media content
• Review formats for pre-generated content
• Create and maintain monthly social media calendars for social accounts, including paid media planning and targeting.
• Plan, set up and monitor Ad Campaigns across social platforms on behalf of clients
• Partner with senior team leads on the development and implementation of digital communication strategies, plans and launches that align with client’s business and marketing objectives.

Content Development:
• Develop well-written copy for social media platforms
• Develop lead generation content in conjunction with other team members

Reporting & Analysis:
• Monitor and measure the impact of social media campaigns
• Communicate metrics to clients in an easy to understand format

Client service:
• Managing clients and account health through client communications
• Manage client meetings, agendas, and recaps.
• Stay up to date with social media trends and best practices, serve as social media expert, and share best practices within the team and with clients as appropriate.

Qualifications and Experience
At least 2 years’ experience in social media, preferably in an agency setting.
In-depth knowledge and understanding of social media platforms.
Experience managing social advertising campaigns and experience using Facebook Ads Manager.
Excellent writing and editorial skills.
Strong understanding of consumer tech and cybersecurity.
Digital and social analytics experience.
Experience developing social strategy, managing brand/corporate social media presences, and managing/growing a social community.
Good technical understanding and ability to learn new tools quickly. Prefer experience using leading social media management and measurement tools (e.g. Hootsuite, Sprinklr, Talkwalker, etc.).
Strong organisational skills and demonstrated ability to multi-task and balance priorities. Ability to drive client relationships, providing strategic and tactical advice, drafting and implementing plans, providing thoughtful analysis, identifying proactive opportunities, crafting professional content and materials, and tracking results.

Real Estate experience would be an advantage, but not essential.