Digital Marketing Specialist

Are you a creative and analytical digital marketer with a passion for making a difference in the lives of children and their families? Our brand is a child-centric, relationship-based, sensory-friendly feeding products and educational resources, is looking for a Digital Marketing Specialist to join our growing team! Founded a specialised paediatric speech therapist and dedicated mum, our mission is to transform mealtimes into joyful, stress-free experiences for parents, kids, and health professionals.

Job Description:

As a Digital Marketing Specialist at Joyfull Mealtimes, you will be responsible for developing and executing our digital marketing strategy to drive brand awareness, engagement, and sales. You will create and manage campaigns across multiple platforms, including Facebook, Google, and various social media channels, ensuring our message reaches and resonates with our target audience.

Responsibilities:

– Develop and manage Facebook and Google Ads campaigns
– Create engaging content for social media platforms (Facebook, Instagram, Twitter, etc.)
– Plan and maintain a comprehensive content calendar, including social media, blog, and email newsletters (EDM)
– Analyse campaign performance and adjust strategies to maximise ROI
– Collaborate with the team to ensure consistent brand messaging across all channels
– Monitor industry trends and competitor activities to stay ahead of the curve
– Conduct keyword research and SEO optimisation for website content
– Report on key metrics and provide actionable insights for continuous improvement

Required Skills and Experience:

– Proven experience in digital marketing, specifically in Facebook and Google Ads
– Strong understanding of social media platforms and content creation
– Experience with content management systems and email marketing tools
– Knowledge of SEO best practices
– Ability to analyse data and generate insights to optimise campaigns
– Excellent written communication skills, including the use of Australian spelling

Skills:

– Creativity and innovative thinking
– Strong organisational and time management skills
– Attention to detail and a proactive approach
– Ability to work independently and as part of a team
– Passion for child development, nutrition, and emotional wellbeing

Required Skills:

– Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
– Basic graphic design skills (e.g., Canva, Adobe Creative Suite)
– Familiarity with CRM software
– Experience with scheduling applications (e.g., PLANN)
– Experience with Google Analytics and other analytical tools
– Experience with marketing automation tools

Salary: To be negotiated based on experience and skills.

How to Apply:

If you are ready to bring your digital marketing expertise to a brand that makes a real difference, we want to hear from you! Submit your resume, a cover letter detailing your relevant experience, and examples of your previous work.

Apply today and become a part of our mission to support kids and their carers in a fun and meaningful way!