Digital Marketing Specialist

We are looking for a Digital Marketing Specialist who possesses sharp analytical skills and has experience across various aspects of digital marketing including analytics, SEO, Search engine advertising, websites, display advertising, video, social media and email marketing. This role requires a broad range of skills and a great mix of managerial working directly with clients and hands-on marketing.

The purpose of the role is to deliver marketing services to Zeald clients. Which involves planning and overseeing the smooth delivery of digital marketing, website optimisation and marketing advice to Zeald customers.

Responsibilities
* Online marketing, briefing & planning
1. Work directly with New Zealand small to medium business customers through virtual meetings or over the phone
2. Work with the client to discover objectives and learn about their business.
3. Research and develop a strategy for campaigns across all digital media channels in line with the client’s goals
4. Analyse the campaigns and brief in changes to the inhouse digital marketing team to ensure the digital marketing runs smoothly and has the greatest chance of succeeding
* Analyse and Optimise
1. Monitor and optimise digital campaigns and strategies to improve marketing ROI and achieve client objectives
2. Provide a monthly report with recommendations and insights to the client
3. Meet with the client to discuss the campaign’s progress and talk through your recommendations and insights
* Project Management
1. Work with the internal implementation team to oversee and manage the digital marketing campaigns from conception to execution.
2. Complete optimisation and marketing projects within budget and upsell additional hours when required for a successful result.
3. Create paid and organic strategies and manage SEO/SEM, activities in conjunction with in-house digital marketing implementation team.
4. Develop social media content strategy and calendar, and budgets, oversee performance tracking and report results to clients
5. Review, QA and refine copywriting for Landing pages, Ads and SEO provided by the internal team to a high level of customer satisfaction
* Client and Expectations Management
1. Set and manage client expectations through the projects life and proactively resolve disputes to provide a solution that works for the client and Zeald
* Keep abreast of the latest digital marketing trends and advancements in technology

What we are looking for?
– A minimum of 5 years experience in an online marketing position successfully achieving excellent online marketing results.
– Excellent communication skills (both verbal and written) as well as excellent client relationship management skills to run online meetings and craft email & chat.
– A quick learner with a hunger to continually develop your skills and keep abreast of new developments in the online marketing space.
– Strong presentation skills – should be able to present findings to clients confidently.
– High level of commercial acumen & decision-making skills.
– A thorough understanding of digital marketing principles and metrics and be able to create a digital strategy for a client based on their goals.
– Exceptional data analytical skills – ability to take out insights from complex data.
– Self-driven with the ability to think strategically about digital channels as a standalone and as part of the overall marketing strategy.
– Copywriting experience and skills
– Working for a Digital Agency experience would be a bonus

Please send your CVs to Click to view