Digital Marketing Specialist

Company Overview:
Gentera Center for Precision Medicine, Gentera Center for Plastic Surgery, and Gentera Orthopedics are at the forefront of innovation in functional medicine and plastic surgery. We’re looking for a talented and creative Marketing Specialist to join our team and bring our brand stories to life through compelling visual content.

Job Summary:
Seeking a motivated Marketing Assistant with expertise in digital advertising, SEO, and email marketing. Responsibilities include managing Facebook and Google Ads, optimizing SEO strategies, assisting in executing email campaigns using Mailchimp, creating and assisting in analyzing marketing reports. The role involves scaling email strategies and leveraging AI tools to enhance campaign performance. Ideal candidates are detail-oriented, collaborative, and passionate about digital marketing.

Responsibilities:

– Assist in the development and execution of marketing campaigns across various channels, including Facebook and Google Ads.
– Manage and optimize Facebook and Google Ads campaigns to maximize ROI and meet performance goals.
– Create and maintain marketing budgets and reports, tracking performance across all channels.
– Conduct keyword research and implement SEO strategies in articles to improve organic search rankings
– Prepare and execute email marketing campaigns using Mailchimp, providing insights to improve performance and scale email strategies.
– Assist in creating and scaling email campaigns and strategies.
– Collaborate with the marketing team to develop and implement content strategies.
– Monitor and report on key metrics and KPIs, providing actionable insights to improve marketing efforts.
– Stay up-to-date with the latest industry trends and best practices in digital marketing.
– Demonstrate a high level of knowledge on AI and its impact on the digital marketing landscape, leveraging AI tools to enhance marketing strategies.

Qualifications:

– Proven experience with Facebook Ads and Google Ads management.
– Strong understanding of SEO principles and experience with Google Webmaster Tools.
– Proficiency with SEMrush for SEO and competitive analysis.
– Excellent analytical skills and attention to detail.
– Experience with Mailchimp and preparing, executing, and optimizing email marketing campaigns.
– Strong communication and collaboration skills.