Digital Marketing Specialist & Copywriter

DiabetoTech is a provider of certified online courses specializing in glucose sensors and insulin pumps for healthcare providers. We are dedicated to revolutionizing diabetes care through innovative education about technology. Our upcoming launch during a physical and virtual congress presents an exciting opportunity to expand our reach and impact.

Role Overview: We are seeking a versatile individual who can excel in both digital marketing and copywriting roles. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to promote our courses and services. This includes setting up and optimizing campaigns on various platforms such as Facebook and Google Ads, as well as analyzing campaign performance to drive opt-ins and sales targets.

In addition to your digital marketing responsibilities, you will also serve as our Copywriting Specialist, crafting compelling copy for our website, social media ads, and email sequences. Your ability to convey our message clearly and persuasively across various digital platforms will be essential for driving engagement and conversion rates.

Responsibilities:
– Develop and execute digital marketing strategies to promote our courses and services.
– Set up and optimize campaigns on platforms such as Kajabi, Facebook and Google Ads to drive traffic and generate leads.
– Write compelling copy for our website, social media ads, and email sequences to engage our audience and drive conversions.
– Monitor campaign performance, analyze data, and implement adjustments as needed to meet targets.
– Help to connect to potential sponsors at the congress to secure partnerships and sponsorship deals.
– Attend daily meetings at 7 or 9 AM CEST, as well as weekly meetings on Thursdays at 3 PM CEST.

Qualifications:
– Proven experience in digital marketing, including campaign management and optimization.
– Strong copywriting skills with the ability to craft persuasive and engaging content.
– Proficiency in platforms such as Facebook Ads Manager, Google Ads, and email marketing tools.
– Strong analytical skills with the ability to interpret data and optimize campaign performance.
– Excellent communication and negotiation skills to secure sponsorship agreements.
– Ability to work independently and collaborate effectively in a remote team environment.
– Knowledge of the healthcare or medical education industry is a plus.

Compensation and Benefits:
– Base compensation of €1000 with the potential to earn an additional €1000 bonus based on performance.
– Opportunity to work with a dynamic and innovative team in the healthcare education sector.
– Flexible remote working arrangements with scheduled daily and weekly meetings.

If you are passionate about digital marketing, copywriting, and making a positive impact in the healthcare industry, we encourage you to apply. Help us shape the future of diabetes care through education and technology!