Digital Marketing Specialist / Paid Media Specialist

Job Title: Digital Marketing Specialist / Paid Media Specialist
Job Type: Full Time
Work Hours: Monday to Friday, 9:00 AM to 6:00 PM EST
Salary: $1,800 per month
Experience: Minimum 3 years experience

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Overview:

We’re looking for a creative and analytical full-time Paid Social specialist with a passion for performance marketing and advertising to join our team remotely. You will create & manage ads using the Meta ad buying platform (and potentially other paid social channels like LinkedIn and TikTok), and collaborate with our team to formulate strategic action plans for each client.
The ideal candidate is both creative and performance-driven, a team player who is also a proactive and independent thinker. Applicants should have an understanding of paid digital advertising or ecommerce marketing, and an aptitude for analyzing data and identifying performance trends.
As a part of our team, the Paid Social specialist will have the opportunity to learn firsthand how to leverage performance analytics for long-term client growth, develop innovative content ideas for social, and grow their skills in a fast-paced and exciting startup environment.

Job Responsibilities:

Manage paid social media ad budgets, making adjustments to ensure KPIs are hitting goals
Create and traffic ads daily using Meta ad buying interface, with a strong attention to detail & ensuring client ads are without error
Perform weekly reporting on specific initiatives or overall account performance
Build recurring and ad hoc reports and internal account analyses that are both performance & creative development-driven
Strategize, execute, and manage a variety of client Meta ad campaigns
Translate technical concepts into actionable, tactical and strategic action plans
Familiarize yourself with client products & come up with promotional strategies on paid social
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
Gather data on consumer, competitor, and market conditions.

Requirements:

Ability to work 9am – 6pm EST hours
BA/BS degree or equivalent media buying/ advertising analyst experience
3+ years experience in paid digital advertising or related field such as financial services, consulting, performance marketing, media buying, lead generation, or other quantitative/data-driven fields
3+ years experience with Paid Ads Specialist or Media Buying Specialist or any related field
Knowledge of Meta Ads Manager (Meta Ads certified preferred)
Knowledge of Meta Business Manager
Proven ability to maintain strong internal, external, and client relationships
Strong attention to detail and time management skills including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
Strong, professional verbal and written communication
Strong analytical track record
Proactive, organized, and able to work well individually and in a team environment (self-starter who thrives in a startup environment)
Strong knowledge of performance marketing and KPIs vital to e-commerce such as ROAS, CAC/CPA, Conversion Rate, AOV, etc. (preferred)
Understanding of the online advertising industry and paid search landscape (preferred)
Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables (preferred)
Experience working on Marketing Decks (preferred)
Capable of navigating Google Analytics, Shopify, or other platforms. (preferred)
Experience managing monthly media budgets of $50,000 or higher. (preferred)

TO APPLY, FILL OUT THIS FORM: Click to view/Click to view/f/8chku2k-13791/8LKC7K99FCH6ICECCU