Digital Marketing Strategist / Media Buyer

Are you a strategic thinker with a knack for navigating the digital landscape? We are looking for a skilled Digital Marketing Strategist and media Buyer to join our dynamic team. This role will play a pivotal part in developing and executing comprehensive digital marketing strategies while maximizing media buying opportunities to drive impactful campaigns for our clients.

**Responsibilities:**

– Develop and execute innovative digital marketing strategies that align with client objectives, leveraging various platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.
– Conduct in-depth market research, competitor analysis, and audience insights to identify target demographics and optimize campaign targeting parameters.
– Plan and manage digital advertising campaigns across multiple channels, continuously monitoring and optimizing performance to achieve KPIs and ROI goals.
– Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages that resonate with the target audience and enhance campaign effectiveness.
– Utilize analytics tools to track, measure, and analyze campaign performance metrics, generating detailed reports with actionable insights for ongoing optimizations.
– Stay updated with industry trends, emerging technologies, and best practices in digital marketing and media buying to implement cutting-edge strategies.

**Requirements:**

– Proven experience (2-5 years) in digital marketing strategy development, media buying, and campaign management across various digital platforms.
– Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc., and familiarity with ad-serving tools and analytics.
– Strong analytical skills with the ability to interpret data and draw actionable conclusions to optimize campaign performance.
– Excellent communication and presentation skills to articulate strategies, insights, and recommendations to clients and internal teams.
– Proficiency in graphic design using Canva & Adobe Photoshop
– Ability to thrive in a fast-paced environment, manage multiple projects simultaneously and meet deadlines effectively.
– Bachelor’s degree in Marketing, Advertising, Business, or a related field. Certifications in digital marketing platforms are a plus.
– Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools.
– Knowledge of SEO/SEM, email marketing, content marketing, and social media management.
– Understanding of programmatic advertising and experience with DSPs (Demand-Side Platforms) is advantageous.

If you’re a forward-thinking strategist with a keen eye for digital trends and a passion for delivering impactful campaigns, we invite you to apply. Join us in driving our clients’ digital success and be part of a team committed to innovation and excellence.

Please include examples of successful campaigns or projects you’ve led along with your application.