Digital Media Buyer (Google AND Meta, Specialist)

About the Role:

We are currently seeking a seasoned Digital Media Buyer specializing in Google, Meta (TikTok is a bonus). The ideal candidate will have an established track record in generating robust sales and scaling campaigns in the e-commerce sector or lead generation space. This position is an excellent opportunity for an individual who relishes overcoming challenges, showcases proactive problem-solving skills, and is a team player who enjoys embracing new opportunities.

As a crucial part of our team, the successful applicant will be working directly with our founder, responsible for the success of our online advertising campaigns across Google, Meta, and TikTok platforms. Your ability to generate a high return on ad spend (ROAS) and effectively scale campaigns will be instrumental in managing high-value clients.

Although a part-time contract role, the hours will naturally fluctuate, requiring flexibility in line with the demands of the campaigns – a situation every experienced media buyer will appreciate.

Responsibilities:
Leading the creative development process, working closely with our graphics and development team
Crafting compelling video scripts for Google, Meta, and TikTok ads
Working with our creative strategist/video editor to produce innovative video ads
Daily collaboration with the team to ensure our business meets its goals
Creating, managing, and scaling Google, and Meta campaigns
Reporting KPIs to the founder during weekly/monthly team meetings
Maintaining daily metrics on the company’s Marketing Metrics Spreadsheet
Conducting market research to gain deeper customer insights
Setting tracking via GTM, ensuring sales generation within the target CAC
Utilizing Google Analytics to optimize and measure performance
Guaranteeing all campaigns have correctly implemented UTM parameters and tracking
Advising on media budgets and strategically planning spend to achieve sales targets
Developing and maintaining relationships with media buying platform representatives
Continuously generating new ad ideas, hooks, and creatives
Overseeing the success of external paid media contractors

Required Experience:
Has experience spending and scaling campaigns up to $200,000- $300,000 on Meta or Facebook.

Soft skills/desirable qualities
Great communication skills: can explain complex concepts in a simple and easy to understand way.
Good problem solving skills: can find solutions to problems and is always willing to tackle issues before escalation to management.
Resourceful: can work with limited resources and think outside of the box to solve problems.
Analytical skills: can analyse data to generate meaningful insights that drive better campaign performance and overall decision making.

KPIs:
Average order amount
Customer acquisition cost
ROAS
Gross profit per sale

Requirements:
Minimum 4 years of experience as a media buyer
Proven track record in generating sales, positive ROAS, and scaling campaigns
Experience in lead generation campaigns targeting markets such as the USA and UK
Ability to work within a 9AM to 6PM UK time-zone schedule
Demonstrated skills in analytically assessing campaign data for media buying decisions
Exceptional organizational skills and the ability to follow processes to achieve business targets
Proficiency in compiling daily campaign metrics on Google Sheets
Ability to create engaging ad copy
Proven experience in conducting research to write effective scripts
Proficiency in Google Sheets
Comprehensive knowledge of best practices in lead generation
Proficiency in data visualization in GA4, Google Data Studio, and ads reporting
Proven ability in identifying bottlenecks, troubleshooting, and providing creative solutions

Nice to Have:
Ability to support the development and production of ad creatives (i.e Tiktok)
Experience in running campaigns on other ad networks

To apply, please submit your resume, portfolio, and relevant case studies, along with a cover letter describing your previous experience, successful campaigns, and why you believe you’re the ideal candidate for this role.

Note: Applications submitted in English language will be given preference.