Digital Media Buyer & Marketing Automation Specialist

We are seeking an exceptional Digital Media Buyer & Marketing Automation Specialist with a proven track record of success in the B2B space, particularly with medical and health technology companies. You will play a pivotal role in crafting and executing high-performing digital advertising campaigns that generate leads and sales appointments for our clients.

Here’s what you’ll be up to:
*Media Strategy and Execution: Develop and execute comprehensive digital media buying strategies across platforms like Facebook, Google (YouTube, PMax, Display, Search), and LinkedIn. A working knowledge of TikTok would be a significant plus.
*Campaign Optimization: Analyze campaign performance data, identify optimization opportunities, and proactively adjust strategies to achieve client KPIs, prioritizing lead quality and appointment volume.
*Marketing Automation (Go HighLevel): Set up and manage marketing automation workflows within Go HighLevel to nurture leads, personalize communication, and improve conversion rates. Experience with funnel creation, workflows, and automation is highly valued.
*Client Collaboration: Work closely with our team and clients to understand their unique business goals, target audiences, and offers, contributing insights to shape effective campaigns.
*Direct Response Expertise: Demonstrate a strong understanding of direct response marketing principles, crafting compelling ad copy and offers that resonate with B2B decision-makers.

Requirements
*Technical Skills: Proven expertise in Facebook Ads Manager, Google Ads, and LinkedIn Campaign Manager. Familiarity with TikTok advertising and Go HighLevel is highly valued.
*Analytical Mindset: Ability to interpret data, extract actionable insights, and optimize campaigns based on performance metrics.
*B2B Experience: Experience in developing and running successful B2B advertising campaigns, ideally within the medical or health technology sectors.
*Business Acumen: Understand how to craft offers, ad campaigns, and marketing strategies that align with a B2B sales cycle.
*Communication & Collaboration: Excellent communication skills to work effectively with our team and clients.

Ideal Candidate Profile
*Results-oriented: Driven by achieving tangible outcomes for clients, focused on lead quality and appointment conversion rates.
*Problem Solver: Proactive and resourceful, able to identify and troubleshoot campaign issues.
*Innovative: Continuously explores new advertising platforms, tactics, and trends to stay ahead of the curve.
*Team Player: Thrives in a collaborative environment and shares SurePath Digital’s values of ownership, excellence, fun, gratitude, and integrity.

Compensation and Benefits:
*Competitive base salary ($15-$17/hour) with significant performance bonuses linked to lead generation, appointment setting success, or client campaign ROAS.
*Full-time, remote position (40 hours per week)
*Work as part of a supportive and dedicated team
*Opportunity to grow within a dynamic company focused on the health tech industry.
*Potential for salary increases based on performance and skill development.

To Apply:
Please submit your resume, cover letter, and a portfolio of your successful campaigns.