Digital Outreach – PR Specialist (with Paid Placement or Media Buying Experience)

**Who Are We?
Nordic Quality is an extremely awesome, up-and-coming, online-based company selling physical products under several of our own brands. The main one of which is in the gym and fitness category.

**Schedule: Morning shift / Monday To Friday / Direct AU Client / Philippine Time

**Major Goal;
The primary purpose of the role of Outreach and PR Specialist is to improve brand visibility, reputation, and engagement by utilizing strategic outreach efforts, digital public relations, and good team management. The role’s goal is to establish while boosting lead generation and contributing to meaningful connections with target audiences, influencers, and partners to the overall growth of the brand.

**Must have the following qualifications

-Expertise in digital public relations and influencer outreach
– With experience in email marketing, digital marketing, SEO, social media, PR, or related field
– Ability to manage multiple projects and prioritize tasks effectively
-Strong communication and negotiation skills, verbal and written. Has excellent organizational abilities and attention to detail.
-Good numerical and data management skills.
-Must be eager to research and learn about market trends.
-With a stable Internet Connection of 25mbps. Device at least core i5, Windows 10, 8th up gen.
-Tools Skills (Familiarity is a plus, but not required)
-Google Workspace, MS Office, Trello & Slack

**The job description will be as follows;

-Your primary task is to act as a purchaser, negotiate the best feasible price, and manage the company’s online exposure by connecting with journalists, editors, bloggers, or social media influencers and partnering with them to promote our brand on their platforms and keep us at the top of the search list
-Responsible for researching for buying digital advertising space on various websites, apps, and other media platforms.
-Identify and cultivate relationships with journalists, media, bloggers, and other key opinion leaders. Participate in the development of proactive media and outreach engagement efforts, including campaigns and advocacy efforts.
-Analyze target demographics, develop media buying strategies, negotiate rates with media outlets, and optimize budgets to maximize ad exposure.
-Negotiate and buy backlinks purely for brand name ranking
-You are also in charge of generating traffic through buying placements such as “Top 10 best articles, Buying guides or gift guides, Brand review articles, and single product reviews.”
-Collaborate with sales and marketing teams to develop social media campaigns. Stay up to date with the latest digital market buying, practices, and technologies. Collaborate with optimizing company pages within each platform to increase the visibility of the company’s social content.
-Create cost tabulation and comparison reports, and manage budgetary costings.
-Must have a strategic communication process that builds mutually beneficial relationships between organizations and their audiences. In simple terms, it’s a strategy to communicate how valuable you are to your audience through earned media. PR often encompasses a variety of practices and topics.
-Maintain public relations and focus on earned media while also utilizing unpaid communication platforms. Public relations is all about controlling perceptions.
-Manage tasks on Leads and develop and maintain a positive relationship with multimedia marketing and influencers.
-Analyzing and reporting on lead generation data and metrics to continually improve lead generation tactics.
-Build and update all SOPs in acquiring new online bloggers, editors, journalists, and social media influencers, as well as maintaining existing ones.
-Manage and organize lead data as well as develop and maintain a positive relationship with leads and influencers. Staying up-to-date on industry trends and technological advancements to adapt lead generation strategies accordingly.
-Meet or exceed the company’s marketing targets for high-quality leads.

**HOW TO APPLY?

Please submit the link to your;
1. SHORT VIDEO Introduction
2. The link to your CV/Resume (strictly) with photo,
3. Portfolio, or sample project ( is a plus, but not required)

Best of luck!

Marie – HR
Nordic Quality
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