Digital PR Executive

Are you a dynamic, creative, and driven individual with a passion for digital marketing and PR?

Marketix Digital, a leading SEO-focused digital marketing agency, is looking for a Digital PR Executive to join our vibrant team.

We specialise in delivering top-tier SEO results for our clients, and we want you to be a part of our success story.

Responsibilities:

Ideate and execute innovative PR strategies and campaigns that align with our clients’ SEO goals.
Craft irresistible PR pieces and develop compelling hooks to capture the attention of both audiences and journalists.
Stay ahead of the curve by leveraging newsjacking techniques to capitalise on current trends and news for maximum media impact.
Conduct thorough research and gain insights relevant to creating impactful PR content that resonates with target audiences.
Identify and build relationships with journalists and influencers across appropriate publications and platforms.
Pitch PR pieces effectively to media outlets with the aim of securing backlinks and enhancing our clients’ online presence.
Monitor and analyse the performance of PR campaigns to measure effectiveness and adapt strategies accordingly.
Requirements:

Proven experience in Digital PR, Media Relations, or a related field.
Strong understanding of SEO principles and how they integrate with PR strategies.
Excellent communication and writing skills, with the ability to create engaging content for various audiences.
Skilled at research and data analysis to inform PR decisions and strategies.
Ability to network and foster relationships with journalists, influencers, and media professionals.
Creative thinker with the ability to generate innovative ideas and hooks for PR campaigns.
Organised, self-motivated, and able to manage multiple projects simultaneously.

At Marketix Digital, we believe in fostering a collaborative and innovative environment where each team member’s contribution is valued and recognised. If you’re ready to take your PR and digital marketing skills to the next level and help our clients shine in the digital world, we would love to hear from you.

On application there will be a small task to prove you are able to do this job.

Small Task for Application:

Scenario: “Imagine our client is a plumbing service in Sydney that prides itself on using environmentally friendly methods and products. Amidst recent discussions on water conservation and climate change in Australia, there has been an increase in public interest in sustainable living practices.”

Your Task:

1) Research and Insights:

Identify a recent news event or trend in Sydney or Australia more broadly related to water conservation, climate change, or sustainable living.

Provide a brief summary (200-300 words) of your findings, highlighting why this topic is currently relevant and any pertinent statistics or data that could impact Sydney residents.

Using the research conducted, create a compelling PR hook that connects our client’s plumbing services to the identified news event or trend. Explain why this angle would be compelling for journalists in Sydney and their audiences, particularly focusing on how our client’s services can address these current issues.

Select three Sydney-based or Australian national online publications or media outlets that would be most suited to your PR hook. Justify each choice based on their history of covering environmental issues, their audience’s interest in sustainable living, and the outlet’s influence in the local or national media landscape.

Please include this task along with your application and CV.

This task is intended to evaluate your skills in research and PR.