Direct Response Copywriter

About Us:
We are a rapidly growing e-commerce brand committed to enhancing wellness through our range of high-quality nutritional supplements. Our mission is to empower individuals to lead healthier lives with our scientifically formulated products. As we expand our digital footprint, we’re in search of a Direct Response Copywriter who specializes in email and Meta ads to join our dynamic marketing team. If you have a passion for health and wellness and a talent for writing copy that sells, we want you on our team!

The Role:
As a Direct Response Copywriter, you will be at the heart of our marketing efforts, crafting compelling and persuasive copy that drives conversions. Your primary focus will be on developing high-impact email campaigns and Meta ads (Facebook and Instagram) that resonate with our target audience, encouraging them to take action and engage with our brand.

Key Responsibilities:
Write, edit, and optimize direct response copy for email marketing campaigns and Meta ad creatives that align with our brand voice and marketing objectives.

Collaborate with the marketing team to develop and refine messaging strategies that effectively target our audience segments.
Conduct A/B testing on email and ad copy to continually improve response rates and conversion.

Analyze campaign performance data to understand what works and why, using insights to inform future copy.

Stay up-to-date with the latest trends in Nutra e-commerce, direct response marketing, and compliance guidelines for dietary supplements advertising.

Requirements:
Proven experience as a Direct Response Copywriter, with a strong portfolio showcasing successful email and Meta ad campaigns, preferably in the health and wellness sectors.

Exceptional writing and editing skills, with the ability to craft compelling messages that motivate readers to take action.
A deep understanding of consumer psychology and how to apply it to create persuasive copy.

Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) and Meta’s advertising platform.

Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

Excellent research skills, with a knack for distilling complex information into clear, engaging copy.

A passion for health and wellness, with a keen interest in staying informed about the latest industry trends and research.