Direct Response & SEO Copywriter

Direct Response & SEO Content Copywriter

We are seeking a highly skilled and creative SEO Content Writer to join our health and wellness brand. As an SEO Content Writer, you will play a crucial role in creating compelling and engaging content that resonates with our target audience, drives organic traffic, and converts potential customers. The ideal candidate is proficient in conducting thorough research on our target audience, possesses exceptional writing skills, and has a proven track record of crafting long-form sales letters, blog articles, comparison articles, persuasive writing, and emails that convert.

Responsibilities:

-Conduct comprehensive research on our target audience, industry trends, competitors, and relevant keywords to develop a deep understanding of the health and wellness market.
-Collaborate with the growth team to develop content strategies that align with our brand’s objectives and effectively target our audience.
-Write high-quality, SEO-optimized long-form sales letters, blog articles, comparison articles, persuasive writing, and emails that drive customer engagement and conversions.
-Create persuasive and compelling copy that effectively communicates the benefits and unique selling points of our products/services.
-Utilize SEO best practices to optimize content for search engines, including keyword integration, meta tags, headings, and formatting.
-Edit and proofread content to ensure accuracy, clarity, and consistency while adhering to brand guidelines and maintaining a consistent tone of voice.
-Collaborate with the design team to ensure the visual and textual elements of the content align effectively.
-Stay up-to-date with industry trends, SEO techniques, and best practices to continuously improve the quality and performance of our content.
-Monitor and analyze the performance of content using relevant analytics tools and make data-driven recommendations for optimization.
-Maintain an understanding of our target audience’s needs, pain points, and preferences to create highly relevant and engaging content.

Requirements:

-Proven work experience as an SEO Content Writer or similar role, preferably in the health and wellness industry.
-Exceptional writing, editing, and proofreading skills with a strong command of grammar and punctuation.
-Demonstrated ability to conduct thorough research and gather insights about the target audience, industry trends, and keywords.
-Experience in writing long-form sales letters, blog articles, comparison articles, persuasive writing, and emails that drive conversions.
-Proficiency in SEO techniques and familiarity with keyword research tools.
-Understanding of content marketing principles and strategies.
-Excellent organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
-Strong attention to detail and commitment to delivering high-quality, error-free content.
-Familiarity with content management systems (CMS) such as Wix and Unbounce, and basic HTML.
-A portfolio of published writing samples showcasing your ability to create compelling, engaging, and SEO-optimized content.

About Our Company

We are a Singapore-based health and wellness brand serving over 40,000 customers worldwide. In just 3-4 years, we have grown from zero to $15M+ in annualized revenue. We have over 15 full-time team members. The majority of our team is based in Singapore and we have a growing team of talents based in Indonesia, Malaysia, and the Philippines. Our brand has been featured in media outlets such as The Business Times, The Peak, ICON Singapore, Channel News Asia Luxury, and AsiaOne.

Your Job Scope

-Researching our target market, collecting new information regularly, and understanding their pain points, desires and purchase triggers. This is the MOST important skill you need to develop in order to be an amazing writer. We’ve seen multiple talented writers fail because their research is poor.
-Optimizing and tweaking ad copy, headlines, etc for winning ads to consistently improve results. There are plenty of ways to do this.
-Funnel and page optimizations to improve its performance. We’ll be guiding you in terms of what persuasive element to include, and how to write and structure them for the best results.
-As all team members are responsible for improving our systems, you may be involved in other aspects of copy operations like creating or improving processes for video scripts and/or ad creation formulas for different platforms.
– Conduct thorough keyword research to identify commonly used search terms and skillfully incorporate them into the content to enhance search engine rankings.
– Proficient in leveraging AI tools, including ChatGPT, to optimize workflow and maximize operational efficiency.
– Utilize effective storytelling, calls-to-action, and persuasive language to engage readers and motivate them to take desired actions, ultimately leading to increased sales and conversions.

Work Arrangement

This is a full-time position.

Official working hours: 9 am – 6.30 pm (SGT GMT+8), Monday – Friday

(To be discussed for remote team members who operate on an 8-hour or more time difference)

Requirements

-Good command of English
-Understand human psychology, persuasion, buying decisions, sales objections
-Understand direct response elements including but not limited to hooks, leads, angles, offers, risk reversals, urgency, and scarcity
-Must be able to commit full-time with no side employment or projects
-Looking for a long-term arrangement with a minimum of 3-5 years to deepen skills and learn from industry experts in performance marketing.
-Passionate about copywriting and wants to focus on honing copywriting skills to a deep level
-Interest/ability to do deep research in women’s health, wellness, beauty, and natural/ organic/ ecommerce products.
-Must have past writing experience with Facebook ads / marketing emails / landing pages / ecommerce sites / health or beauty products.
-Knowledge of general nutrition, health, beauty or wellness (either formal or informal) is preferred.
-Must understand how to identify & improve persuasive elements in ads

If you’re interested in this position and hungry to take your copy chops to the next level BUT do not hit a few of these requirements, do submit your application with your attached portfolio which we’ll vet accordingly.

The Type Of Talent We’re Looking To Work With

-People who want to be in the top 1% in their field. Committed to mastery and becoming an expert. Someone who has clarity in what they want and is willing to make sacrifices to be the best.

-Long-term thinkers. Our typical arrangement is anywhere between 3-5 years or more for you to develop core skills and gain a certain level of mastery. If you’re looking for a short-term stint to learn and go, this is not for you. Only serious applicants will be considered.

-No-drama professional talents. We have an extremely supportive and positive culture. As a company, we’ve worked hard to preserve this culture and have created a space that is safe to try, test, and fail without judgment.

-People who want to create something big. Our plans have been ambitious and every time we set a big goal, we buckle down and figure out a way to hit it. This has been done for 3 years straight. Each goal is bigger than the next. You WILL be uncomfortable when such fast growth is expected. However, if you manage to persevere, you will build an extremely resilient mindset that can handle the toughest challenges.

-Strong work ethic. While the days of working 12-14 hour days are behind us, many of our young talents put extra time into researching, learning, and executing tests outside of the typical 8-hour work day. This has helped them rise quickly and take on leadership roles in as fast as 6 months.

Benefits
How We’re Growing With Great People

-Creating The Right Environment For Growth-
It’s not every day that you get to work with an eCommerce brand that sells globally with hundreds of new customers a day. This kind of fast-paced environment challenges talents to be at their best in terms of skills, mindset, and management. You will play a part in designing the infrastructure for a 7-8 figure eCommerce business. This a rare opportunity for people who love a challenge.

-We Care About Your Outcomes/ Goals-
On top of that, we provide mentoring and guidance. We believe that learning and growing never stop for anyone. The best way to learn is if you have someone (a mentor or peer) to help you see the “big picture” and make more effective decisions. It’s invaluable to have a team that cares about what happens to you.

-Resources For Learning And Growing-
Beyond this, if there is relevant training that our team members can attend to grow themselves, we are more than happy to provide it. We invest thousands of dollars into programs and consultations with REAL experts. Not many companies believe in investing as heavily as we do in our talents. We believe it’s a must to continuously reinvest in our people.

Team Structure

We have a flat hierarchy where ideas from everyone are valued. We do not operate on seniority or experience alone. We make decisions that drive toward our goals and we chase our goals as a team.

Career Progression

Our progression structure is based on merit, contribution, and performance. Some might move faster while others require time. It’s purely up to the individual how fast they want to grow. We guide and create opportunities that fit your goals.