Direct Response Writer

We are seeking a results-driven Direct Response Writer to join our growing editorial team. In
this role, you will be responsible for writing persuasive and engaging articles that drive
conversions and increase engagement across our many online properties.

Responsibilities:
– Write attention-grabbing headlines and article copy for various offers across the auto,
health, finance, and home industries
– Analyze article performance data in order to optimize existing content and a/b test new
offer angles, headlines, and more
– Collaborate with our internal team to understand offer features, benefits, and unique
selling points, and translate them into compelling copy that converts
– Stay ahead of industry trends and run competitor analyses in order to pitch new ideas to
marketing teams
– Assist in maintaining our content management system

Requirements:
– Background in Marketing, Communications, English, or a related field
– Proven experience in direct response copywriting, preferably in the finance, home, auto,
or health fields
– Strong understanding of persuasive writing techniques, consumer psychology, and the
ability to create compelling narratives that drive conversion
– Excellent collaboration skills, with the ability to work effectively within a cross-functional
team
– Exceptional attention to detail, grammar, and proofreading skills to ensure copy is
accurate and error-free
– Proven experience with AI writing workflows, using tools like ChatGPT, Jasper, etc.
– Ability to produce 20+ articles/day utilizing AI tools
– Excellent English writing and editing skills

If you are interested in applying, please complete this test:

Essay/Free Form Assessment

– Our marketing team is running a marketing campaign for each of the following
two offers. For each offer, please provide 3 attention-grabbing article headlines
that you believe would convert well. Each headline should leverage a unique
hook or angle for the offer and should consider the potential target audiences.
(1) $400 Bonus for Opening a Free Checking Account
(2) Discounts on Surplus SUVs

– In our funnel, the introduction paragraph of the article has a high impact on CTR.
Concise and actionable intro paragraphs of 2-3 sentences convert the best. The
two following headlines are top-performers for our marketing team. For each of
the two headlines provided, write an introduction paragraph that supports the
headline and encourages the reader to click on the offers nearby.
(1) Is The Subaru Forester the Best Car for Seniors? See Why It’s Topping the
Charts!
(2) Landlords Desperate to Fill Spaces – Here’s How to Snag Dream Apartments
at Bargain Prices

Video – Briefly answer the following
– What is your name and where are you located?
– What experience do you have in content writing?
– In your opinion, what are the most important attributes for success as a direct
response writer specifically?

File Upload
– Provide resume & portfolio of recent work