Director of Digital Marketing

Attention Digital Marketing Leaders in the Construction Industry!

Are you looking to put your digital marketing expertise to work and help a growing social media marketing agency thrive?

Krailo Socials, a rapidly growing social media marketing agency for construction businesses in the United States, is seeking a passionate and experienced Director of Digital Marketing to lead our team and propel our clients’ success.

This is a great opportunity for a marketing professional with [3-5 years of experience minimum] to lead digital marketing strategy and execution for our construction industry clients.

Responsibilities:

Marketing Strategy and Planning:
Develop, implement, and oversee the overall digital marketing strategy.
Conduct market research to identify target audiences and competitor strategies.
Set marketing goals and KPIs (Key Performance Indicators) to track progress.
Campaign Management:
Plan, develop, and execute digital marketing campaigns across various channels (website, social media, email marketing, search engine marketing, etc.).
Manage marketing budgets and resources effectively.
Analyze campaign performance and make adjustments as needed.
Content Marketing:
Work with our content team to develop and oversee the creation of high-quality content (written, visual, video) relevant to the target audience.
Manage content calendar and distribution strategy.
Team Leadership & Collaboration:
Delegate tasks and oversee project completion.
Analytics and Reporting:
Track and analyze website traffic, social media engagement, and other marketing data.
Generate reports to measure the success of marketing campaigns and provide insights for future strategies.
Staying Up-to-Date:
Stay current on the latest digital marketing trends and technologies.

Requirements:

Education:

Certifications and/or degree in Marketing, Communications, Business Administration, and/or a related field

Experience:
Minimum of 3-5 years of experience in digital marketing
A focus on the construction industry being a plus

Skills:
Proven ability to develop, implement, and manage a comprehensive digital marketing strategy for a social media marketing businesses in a construction niche
Experience in various digital marketing channels (SEO, SEM, social media marketing, content marketing, email marketing, etc.)
Experience with marketing analytics and reporting to measure campaign success
Excellent communication, collaboration, and leadership skills

Additional Requirements:
Experience managing a marketing team
Understanding of construction industry trends and buyer personas

To Apply:

Include the following in your application:
Resume
At least one sample analytics report showcasing the success of a previous marketing campaign.
Verifiable references

IMPORTANT: Use the subject line “Krailo Socials Director of Digital Marketing” in your email application. Applications without this subject line will NOT be considered.

Compensation & Benefits:

Competitive monthly salary ($480-720/month based on experience).
Paid weekly
Opportunity for growth and advancement within the company.
Flexible work hours (must be responsive via email, WhatsApp, and available for meetings).
Join our team and help us build a thriving marketing program!

Please note this is a full-time position.