Director of Marketing

Pay: US Dollars $600-$800 per month, 25-30 hours per week… all of which will increase as we scale.

Job Summary:

As the Director of Marketing at Serenity Cleaning, you will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Your primary focus will be on creating and managing effective Facebook ads and Google ads campaigns along with a strong presence on all social media platforms and managing all email marketing. Some website content and SEO may also be included in this role. We manage multiple social profiles from the platform SproutSocial, experience with this platform is a huge plus! In addition to marketing to clients, we also market to potential new hires to sell them the vision of Serenity Cleaning, and being a part of our team. This position requires a creative eye and a detail-oriented individual who can think outside of the box and generate innovative ideas to elevate our marketing efforts. We are expanding to 432 locations in the US (we currently have 7), and need a driven team member \that can handle and develop digital marketing systems that can scale with us. The role offers flexible working hours, ranging from 20-30 hours per week, depending on workload requirements.

Responsibilities:

Daily social media content management and engagement for all locations.
Develop and implement comprehensive marketing strategies to enhance brand visibility, generate leads, and drive sales growth.
Create, monitor, and optimize Facebook ads and Google ads campaigns to maximize ROI and achieve marketing objectives.
Conduct market research and analyze industry trends to identify opportunities for new customer acquisition and target market expansion.
Collaborate with cross-functional teams to ensure consistent brand messaging and alignment across all marketing channels.
Oversee the production of engaging marketing content, including social media posts, blog articles, videos, and email campaigns.
Track and analyze key performance metrics, providing regular reports and insights to measure the effectiveness of marketing initiatives.
Stay up-to-date with digital marketing trends, emerging platforms, and industry best practices to drive continuous improvement and innovation.
Identify and leverage partnership opportunities, influencers, and community engagement initiatives to enhance brand reach and credibility.
Manage marketing budgets effectively, ensuring efficient allocation of resources and monitoring of expenses.
Develop and execute targeted email marketing campaigns, including creating compelling content, segmenting email lists, and analyzing campaign performance to drive customer engagement, lead generation, and conversions.

Qualifications:
-Preferred experience with platforms:
•SproutSocial
•ChatGPT (promting and editing AI content)
•Canva
•Google Ads
•Google Local Service Ads
???Facebook
???Facebook Ad Manager
???Facebook Meta Business Suite
•Instagram
•Tik-Tok
???Twitter
•MailChimp
-Email marketing expertise
-Experience in marketing, business, or a related field. Relevant certifications in digital marketing are a plus.
-Proven experience in developing and executing successful Facebook ads and Google ads campaigns.
-Strong understanding of digital marketing principles, tools, and platforms, including SEO, SEM, social media marketing, email marketing, and content marketing.
-Exceptional creativity and the ability to think outside of the box to generate innovative marketing ideas.
-Excellent attention to detail and the ability to analyze data and draw meaningful insights to drive marketing strategies.
-Proficient in using analytics tools, such as Google Analytics, to track campaign performance and measure ROI.
-Strong communication skills with the ability to collaborate effectively with cross-functional teams.
-Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
-Ability to have meetings between 9am-5pm M-F EST.
-Experience in the cleaning industry or related service industry is preferred but not required.

Join our team at Serenity Cleaning and play a vital role in elevating our brand presence, expanding our customer base, and driving business growth through innovative marketing strategies.