Director of Marketing

The Director of Marketing, oversees our company’s promotion and advertising efforts to drive sales and build brand awareness. Their responsibilities include developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods. Our Director of Marketing is an executive that is responsible for making high-level decisions regarding advertisement campaigns. Some duties and responsibilities include:

• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Research competitors to stay current with similar products or services on the market
• Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
• Create and maintain a successful brand and image that attracts customers to the product or service
• Develop marketing strategies for new products or services that comply with current company standards

A Director of Marketing should have a unique set of skills and qualifications in order to succeed:

• Excellent communication skills, both written and verbal
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
• Ability to lead groups and be decisive
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organization in order to meet strict deadlines
• Ability to recognize trends and stay ahead of them
• Proficient with analysis and design software
• Knowledge of internet marketing campaigns, including SEO

Our Director of Marketing should have several years of experience in this field. You should have experience in marketing, sales, communication and budgeting. Leadership or managerial experience is also useful in supervising departments. You should be able to quantify your experience in a successful track record in marketing or sales. We are looking for someone with at least five years of experience, though would prefer more.