Hi, I’m Jared. I own a real estate sales and a real estate investment company and we need some help with our marketing, lots of help!
The Director of Marketing & Lead Generation role encompasses the planning, developing, and implementing of comprehensive marketing strategies to achieve the company’s objectives and drive growth.
The ideal candidate will have marketing, advertising and branding experience. It will be a nice value add if the candidate has had previous exposure to the real estate industry. This role will require a combination of leadership skills and the ability to execute the marketing campaigns themselves. The director of marketing and lead generation will influence the decision making process of what content will be created each week and will be responsible for ensuring it is properly distributed throughout each platform/channel. Additionally, this role will manage the paid advertising strategies / vendors that fit the strategic goal. This role requires someone who will stay up to date on the ever changing digital marketing landscape. They will report on new changes and strategies weekly.
This is an awesome opportunity for someone who loves marketing and advertising because you get to do it all in a fast paced environment working from home! We cannot stress this enough, the candidate must be very organized, detailed and passionate.
OBJECTIVES:
DOUBLE THE TEAMS SALES VOLUME PROFITABLY through increased brand awareness and lead the operations team of their current marketing duties so they are free’d up to support the sales team as transaction volume increases.
RESPONSIBILITIES
Overall:Collaborate with management to create and implement a cohesive brand and marketing strategy that generates quality leads for the sales bios and written content to make sure it properly aligns with our brand and is consistent across all platforms. Clean up our digital presence.
Website Development & Maintenance:Create and execute organic traffic strategy with SEO. Publish in house produced content Weekly (Blogs & News).Build out website pages weekly (Neighborhoods).Monitor results / performance w/ Google analytics, etc. & provide weekly reports.
Email:Create and execute email strategy with current email platform & choose new email / design / schedule weekly results / performance & provide weekly reports.
Google My Business:Manage “Google My Business” & support increasing Google results / performance w/ Google analytics, CRM etc. & provide weekly reports.
Google Local Services:Manage “Google Local Services” results / performance w/ Google analytics, etc. & provide weekly reports.
Google Pay Per Click:Create and execute Google PPC strategy with PPC / test landing pages, VSL’s, sales results / performance w/ Google analytics, CRM etc. & provide weekly reports.
YouTube Advertising:Create and execute YouTube content / growth strategy with YouTube Ads / test landing pages, VSL’s, sales results / performance w/ Google analytics, CRM etc. & provide weekly reports.
YouTube Channels:Strategize YouTube content / growth plan with results / performance w/ Google analytics, CRM etc. & provide weekly reports.
TikTok:Create and execute content / growth strategy with results / performance w/ Google analytics, CRM etc. & provide weekly reports.
X Create and execute content / growth strategy with results / performance w/ CRM etc. & provide weekly reports.
Meta (Facebook / Instagram / Threads)Create and execute content / growth strategy with Meta Ads / test landing pages, VSL’s, sales results / performance w/ CRM etc. & provide weekly reports.
NextDoorCreate and execute content / growth strategy with results / performance w/ CRM etc. & provide weekly reports.
ZillowManage “Zillow” & support increasing Zillow results / performance w/ Google analytics, CRM etc. & provide weekly reports.
“” & support increasing results / performance w/ Google analytics, CRM etc. & provide weekly reports.
Other Review Sites / Listing SitesManage & support increasing results / performance w/ CRM etc. & provide weekly reports.
Public RelationsCreate PR strategies to increase brand up news interviews and speaking engagements.
PodCastCreate and execute content / growth strategy with results / performance w/ CRM etc. & provide weekly reports.
MailersTrack mailer performance.
Agents Marketing SupportSupport Agents w/ basic marketing needs.
Internal DocumentationAs needed, support with team recruiting and training documents.
REQUIRED SKILLS & QUALIFICATIONS:
Passionate about marketing / advertising and willingness / ability to learn fast.
Detailed and organized track record in marketing / advertising knowledge of the platforms listed under the responsibilities section.
Excellent communication, and decision-making skills.
Excellent computer skills (Microsoft & Google Products).Works well autonomously and disciplined to work from home.
Dedicated work space with, High-Speed Internet connection, webcam.
PREFERRED SKILLS & QUALIFICATIONS:
Bachelor’s degree (or equivalent).
Experience in print marketing.
Experience with Facebook Business Manager, Google AdWords, and other online analytics platforms.
Familiar with graphic design, specifically using Canva, Adobe Photoshop, Illustrator, Adobe Premier, and other related software.
Website Management using WordPress.
Desire to grow professionally through ongoing in the Real Estate industry.
APPLY FOR THIS JOB:
Company: Second Spring Digital
Name: Jared Hokanson
Email: