Display Ads Specialist

MediaJel is looking for a Display Advertising Specialist /Media Buyer to join our dynamic team. If you are passionate about digital advertising, ad tech tools, data analytics, creative strategy, and have excellent communication and reporting skills, we want to hear from you. Send us a link of your resume and your available schedule for an interview.

Key Responsibilities:
· Plan, implement, and optimize digital display advertising campaigns across various programmatic channels.
· Leverage digital advertising knowledge to create effective targeting strategies and ad placements that align with client objectives.
· Utilize ad tech tools, including DSPs, DMPs, and internal dashboard, to set up and manage advertising campaigns.
· Conduct data analysis to measure campaign performance, analyze key metrics, and provide data-driven insights to enhance performance.
· Collaborate with the creative team to ensure ad creatives adhere to industry best practices and optimize ad copy for maximum impact.
· Implement advanced optimizing techniques to continuously improve campaign performance, including A/B testing, bid strategy adjustments, and audience segmentation.
· Communicate effectively with clients and internal teams, presenting campaign updates, data-driven insights, and performance reports.
· Develop and maintain reporting requirements, including regular performance reports, ROI analysis, and recommendations for optimization.
· Troubleshoot campaigns for delivery/pace concerns and communicate findings to key stakeholders.

Qualifications:
· Bachelor’s degree in marketing, advertising, business, or a related field preferred.
· Demonstrated expertise in technical side of digital advertising, ad tech tools and data analytics.
· Knowledge of programming language like Python, SQL is an advantage
· Strong analytical skills and the ability to interpret data for campaign optimization.
· Experience with budget management and ROI-focused media buying strategies.
· Outstanding communication skills, with the ability to convey complex data in a clear and actionable manner.
· Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
· Proven experience in developing and delivering comprehensive reports to clients and internal teams.
·. Excellent communication skills