E-commerce Manager and Marketing Specialist

Company Overview:
We are looking for a dedicated and experienced Shopify E-commerce Manager. The ideal candidate will be proactive, capable of working independently, and have a strong background in e-commerce marketing, analytics, and website maintenance. This individual will be responsible for managing the entire website and ensuring its smooth operation and success.

some of Key Responsibilities:

Marketing and Advertising:

Set up and manage email marketing campaigns to drive sales and customer engagement.
Create and manage social media accounts and campaigns to enhance brand presence.
Implement and manage Google Ads and Facebook Ads for effective online advertising.
Set up discount codes and promotional offers to attract and retain customers.
Analytics and Reporting:

Set up Google Analytics and other tracking tools to monitor site performance.
Regularly monitor website performance and user behavior to identify areas for improvement.
Generate regular reports and provide actionable insights to improve marketing strategies and website performance.
Ongoing Maintenance:

Regularly update website content, including product listings and descriptions.
Perform routine site maintenance and troubleshooting to ensure smooth operation.
Monitor and optimize site performance, including loading speed and SEO.
Content Creation:

Collaborate with the content creation team to develop engaging product descriptions, blog posts, and web copy.
Overall Website Management:

Oversee the entire Shopify website to ensure it meets business goals and objectives.
Coordinate with other team members and departments to align e-commerce strategies with overall business plans.
Stay updated with the latest e-commerce trends and best practices to continually improve the website.
Qualifications:

Proven experience in managing Shopify websites and online marketing campaigns.
Strong understanding of e-commerce trends and best practices.
Excellent written and verbal communication skills.
Ability to work independently and take initiative.
Proficiency in using marketing and analytics tools such as Google Analytics, Facebook Ads Manager, and email marketing platforms.
Experience with SEO and website optimization techniques.