E-Commerce Meta Ad Specialist

As an E-commerce Meta Ad Specialist, you will be crucial in developing and executing digital advertising campaigns for our e-commerce clients. You will leverage the tools and features available on Meta platforms to drive impactful results and achieve our clients’ e-commerce marketing objectives.

RESPONSIBILITIES
*Develop and execute digital advertising campaigns across Meta platforms specifically for e-commerce clients, including campaign setup, targeting, optimisation, and performance monitoring.
* Conduct thorough audience research and analysis to identify key demographics, interests, and behaviours for effective targeting within the e-commerce sector.
* Create compelling ad creatives, copy, and messaging tailored to different audience segments and e-commerce campaign objectives.
* Continuously monitor campaign performance, analyse data, and provide actionable insights and recommendations for optimisation and improvement, with a focus on e-commerce KPIs such as ROAS, conversion rates, and average order value.
* Collaborate closely with the creative team to ensure alignment between ad creatives and e-commerce campaign objectives.
* Implement and manage dynamic product ads (DPAs) to promote specific products to targeted audiences based on their interests and online behaviour.
* Utilise Meta’s advanced shopping features, such as Shops and Instagram Shopping, to enhance the e-commerce experience for clients.
* Stay up to date with the latest trends, best practices, and updates in digital advertising, particularly on Meta platforms, and implement innovative strategies accordingly.
* Communicate effectively with clients, providing regular updates on campaign performance, insights, and recommendations with a focus on e-commerce metrics.

QUALIFICATIONS
* Proven experience in digital advertising, focusing on Meta platforms, with a specific emphasis on e-commerce.
* In-depth knowledge of advertising principles, best practices, and strategies specific to Meta platforms and e-commerce.
* Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions focused on e-commerce metrics.
* Excellent verbal and written communication skills, with the ability to effectively articulate ideas and insights.
* Creative mindset with a keen eye for detail and design aesthetics tailored to e-commerce.
* Ability to work independently as well as collaboratively in a fast-paced environment.
* Experience with dynamic product ads (DPAs) and Meta’s shopping features.
* Certifications in Meta Blueprint will be a plus.

In this role, you will be contracted to manage 5-6 accounts. This is a contract role with the potential to move into full-time based on performance. Pay is $5,000-6,000 AUD per month.

Independent contractors only – agencies will not be considered. Only AEST time zones applicants to be considered.