E-Commerce Meta Ad Specialist

As an Advertising Specialist specializing in Meta and Google platforms, you will be crucial in developing and executing digital advertising campaigns for our clients. You will leverage the tools and features available on Meta and Google Ads platforms to drive impactful results and achieve our clients’ marketing objectives.

RESPONSIBILITIES
· Develop and execute digital advertising campaigns across Meta and Google Ads platforms, including campaign setup, targeting, optimisation, and performance monitoring.
· Conduct thorough audience research and analysis to identify key demographics, interests, and behaviours for effective targeting.
· Create compelling ad creatives, copy, and messaging tailored to different audience segments and campaign objectives.
· Continuously monitor campaign performance, analyse data, and provide actionable insights and recommendations for optimisation and improvement.
· Collaborate closely with the creative team to ensure alignment between ad creatives and campaign objectives.
· Stay up to date with the latest trends, best practices, and updates in digital advertising, particularly on Meta and Google platforms, and implement innovative strategies accordingly.
· Communicate effectively with clients, providing regular updates on campaign performance, insights, and recommendations.

QUALIFICATIONS
· Proven experience in digital advertising, focusing on Meta and Google Ads platforms.
· In-depth knowledge of advertising principles, best practices, and strategies specific to Meta and Google platforms.
· Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
· Excellent verbal and written communication skills, with the ability to effectively articulate ideas and insights.
· Creative mindset with a keen eye for detail and design aesthetics.
· Ability to work independently as well as collaboratively in a fast-paced environment.
· Certifications in Meta Blueprint and Google Ads will be a plus.

In this role, you will be contracted to manage 5-6 accounts. This is a contract role with the potential to move into full-time based on performance. Pay is $5,000-6,000 AUD per month.