E-Commerce Platform Operations & Marketing Support Executive

Position: E-Commerce Platform Operations & Marketing Support Executive
Reports To: Chief Executive Officer
Time: 20 hours/week (with the intention of going full-time ASAP)
Rate: $10-$11.25 an hr paid monthly
Shift: Night Shift, US EST Timezone

About the Company:
We are a New York based women owned and operated brand making products to empower womanhood every day of the month. Our underwear provide comfort and confidence to our customers.

About the Role:
– Manage and execute a content calendar, creating engaging digital content and graphics for online platforms
Implement SEO strategies to enhance brand visibility and search rankings.
– Optimize the Shopify platform for a seamless user experience, including creating intuitive landing pages and banners
– Collaborate with the email marketing team on cross-channel marketing initiatives to strengthen brand presence and engage customers.
– Manage organic influencer outreach on social media channels like Instagram, Facebook, and TikTok to grow brand footprint
– Blend creativity, technical proficiency, and strategic thinking to drive e-commerce growth and enhance brand recognition

Position Description for E-commerce Platform Operations and Marketing Support Executive:

– **Social Media:**
– Develop and execute a comprehensive content calendar and strategy tailored for various social media platforms.
– Design and create platform-specific content to engage and grow the audience.
– Schedule posts in advance to maintain a consistent online presence.
– Foster relationships with influencers and the community by interacting regularly and authentically.

– **Influencer Outreach:**
– Identify and engage with small-scale influencers across YouTube, Instagram, TikTok, and Facebook who align with the brand’s values for collaborations based on product exchange or performance-based incentives.

– **Shopify Optimization:**
– Ensure product listings are fully optimized and pages are effectively merchandised.
– Regularly review and recommend updates to content and visuals for the landing page.
– Design and implement landing pages in sync with email marketing initiatives and promotions.
– Collaborate with the email marketing team to ensure seamless integration and optimization of Shopify platform with email campaigns.

– **Blog:**
– Utilize AI tools to generate up to 10 compelling blog posts per month, aimed at driving traffic and engaging the brand’s audience.

– **SEO:**
– Conduct an initial baseline report to assess current SEO performance.
– Implement targeted strategies to enhance SEO rankings.
– Regularly update and fix broken links, along with ongoing SEO optimization and implementation efforts.

– **Administrative:**
– Provide administrative support to the CEO as needed, including but not limited to scheduling, communications, and project management tasks.

Ideal Candidate:
This position is pivotal in leveraging both creative and analytical skills to drive brand awareness, engage with the brand’s audience, and optimize the e-commerce experience.
The ideal candidate will be a self-starter with a passion for digital marketing and e-commerce, capable of working in a fast-paced environment.

For the E-commerce Platform Operations and Marketing Support Executive position, candidates must possess a blend of creative, analytical, and administrative skills. Here is a list of must-have skills for this role:

– **Strong Content Creation Skills:** Ability to design and create engaging, high-quality content for various digital platforms, including social media and blogs. Proficiency in graphic design tools (e.g., Adobe Creative Suite) is highly desirable.

– **Social Media Savvy:** Deep understanding of social media platforms (Instagram, Facebook, TikTok, YouTube) and their respective audiences. Ability to develop and implement effective content strategies and engage with the community and influencers.

– **SEO Knowledge:** Solid understanding of SEO principles and tools. Experience in conducting SEO audits, keyword research, and implementing strategies to improve search engine rankings.

– **Shopify Expertise:** Experience with Shopify platform management, including optimizing product listings, merchandising pages, and creating landing pages. Understanding of e-commerce best practices and conversion optimization strategies.

– **Email Marketing Coordination:** Ability to work with email marketing teams to develop and execute cross-channel marketing initiatives. Experience with email marketing tools and strategies is a plus.

– **Influencer Outreach Experience:** Proven track record of successfully engaging with influencers across various platforms. Ability to negotiate and manage influencer collaborations.

– **Excellent Writing and Editing Skills:** Strong ability in writing clear, concise, and compelling copy for blog posts, social media, and marketing materials. Experience leveraging AI for content creation is beneficial.

– **Analytical Skills:** Ability to analyze data, generate insights, and make data-driven decisions to improve digital marketing efforts.

– **Project Management:** Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

– **Administrative Support:** Willingness and ability to perform administrative tasks to support the CEO, including scheduling, email management, and other executive support tasks.

– **Communication Skills:** Excellent verbal and written communication skills, with the ability to communicate effectively across various teams and with external partners.

– **Adaptability:** Comfort working in a fast-paced environment and ability to quickly adapt to changes in digital marketing trends and technology.

Candidates with a blend of creativity, technical proficiency, and strong organizational skills are likely to excel in this multifaceted role.

If you feel like you’re a fit for this role, please fill out the form and make sure to submit it before Tuesday. Initial interview schedule ASAP.
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