Ecommerce Ad Buyer – Multi-Platform Specialist

We are seeking a highly skilled and motivated Ecommerce Ad Buyer – Multi-Platform Specialist to join our dynamic team at Three Division. As an Ad Buyer, you will be responsible for planning, executing, and optimizing advertising campaigns across multiple platforms for various ecommerce businesses. Your expertise in digital advertising, strategic thinking, and analytical skills will be crucial in driving successful campaigns and achieving business objectives.
Responsibilities:
1. Campaign Strategy and Planning:
– Collaborate with clients and internal stakeholders to understand business goals, target audience, and campaign objectives.
– Develop comprehensive advertising strategies tailored to individual client needs and market trends.
– Identify and recommend suitable advertising platforms (e.g., Google Ads, Facebook Ads, Instagram Ads, Amazon Advertising, etc.) based on campaign goals and target audience.
2. Ad Creation and Optimization:
– Create compelling and engaging ad copy and creative assets that align with brand guidelines and resonate with the target audience.
– Implement best practices for ad formats, placements, and targeting options across various advertising platforms.
– Continuously monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
– Optimize campaigns based on data-driven insights to maximize ROI and achieve campaign objectives.
3. Budget Management:
– Develop and manage advertising budgets for multiple campaigns, ensuring efficient allocation of resources to achieve desired outcomes.
– Monitor and control ad spend to optimize campaign performance and cost efficiency.
– Provide regular reports and analysis on campaign performance, budget utilization, and key performance indicators (KPIs).
4. Platform Expertise:
– Stay up to date with the latest trends, features, and best practices on various advertising platforms.
– Conduct research and perform competitor analysis to identify new advertising opportunities and industry benchmarks.
– Stay informed about changes in advertising policies, algorithms, and ad formats to ensure compliance and adapt strategies accordingly.
Qualifications:
1. Experience:
– Proven experience in managing and optimizing advertising campaigns across multiple platforms, specifically for ecommerce businesses.
– Strong track record of achieving or exceeding campaign goals and delivering measurable results.
– Familiarity with various ad formats, targeting options, and optimization techniques on platforms like Google Ads, Facebook Ads, Instagram Ads, etc.
2. Digital Advertising Skills:
– In-depth understanding of digital advertising principles, best practices, and industry trends.
– Proficient in ad copywriting, ad design, and creative development.
– Ability to leverage data and analytics to drive data-informed decisions and optimize campaign performance.
3. Analytical and Technical Proficiency:
– Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
– Proficiency in using ad management platforms, analytics tools, and reporting dashboards.
– Familiarity with tracking pixels, conversion tracking, and tag management systems.
4. Communication and Collaboration:
– Excellent communication skills, both written and verbal, with a strong command of the English language.
– Ability to articulate complex concepts and strategies clearly and effectively to clients and team members.
– Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
– Active listening skills to understand client requirements and provide appropriate recommendations.
– Detail-oriented with the ability to convey information accurately and professionally.
If you are a self-motivated individual with a passion for digital advertising and a proven ability to run successful campaigns across multiple platforms, we would love to hear from you. Join our team and play a vital role in driving growth and success for our ecommerce clients through effective ad buying strategies.