Ecommerce Advertising Specialist

Overview: Wilde Story Marketing is moving quickly and aggressively into the eCommerce space for holistic health-based supplement brands and is seeking to add an eCommerce Paid Media Specialist to our team.

Summary:

As an Ecommerce Paid Media Specialist, your primary responsibility will be to strategize, execute, and optimize paid media campaigns to drive traffic, conversions, and revenue for our clients’ Shopify supplements stores, similar to Click to view.

You will play a vital role in maximizing the return on advertising spend (ROAS) and achieving specific ecommerce business objectives.

Your expertise in various digital advertising platforms and data analysis will be instrumental in driving the success of our online marketing efforts.

Responsibilities:

– Paid Media Strategy: Develop and implement comprehensive paid media strategies that align with ecommerce goals, including increasing sales, customer acquisition, and revenue growth.

– Campaign Planning: Collaborate with the ecommerce and marketing teams to define campaign objectives, target audience, budget allocation, and key performance indicators (KPIs).

– Platform Management: Manage and optimize paid media campaigns across various platforms, such as Google Ads, Facebook Ads, Instagram Ads, Amazon Advertising, and other relevant channels.

– Product Feed Optimization: Ensure product data feeds are accurate, up-to-date, and optimized to maximize visibility and performance on shopping platforms.

– Ad Creative and Copy: Create compelling ad creatives and persuasive ad copy tailored to the ecommerce audience, emphasizing product benefits, offers, and calls-to-action.

– Budget Management: Monitor and allocate ad budgets effectively across campaigns and platforms to achieve ROAS targets and overall profitability.

– A/B Testing: Conduct regular A/B tests on ad elements, such as images, copy, targeting, and landing pages, to identify high-performing variations and optimize campaign performance.

– Performance Analysis: Analyze campaign data, including click-through rates (CTR), conversion rates, and revenue, to derive insights and make data-driven decisions to improve campaign efficiency.

– Remarketing and Retargeting: Implement and manage remarketing and retargeting campaigns to re-engage and convert website visitors who have shown interest in specific products.

– Conversion Tracking and Attribution: Set up and monitor conversion tracking to measure the effectiveness of paid media campaigns in driving sales and revenue, while understanding the impact of multiple touchpoints in the customer journey.

– Collaboration: Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure a cohesive ecommerce marketing strategy.

– Stay Updated with Industry Trends: Keep abreast of the latest trends, tools, and best practices in ecommerce paid media advertising to maintain a competitive advantage.

Qualifications:

– Proven work experience as an ecommerce Paid Media Specialist, Digital Advertising Specialist, or a similar role, with a focus on ecommerce campaigns and platforms.

– In-depth knowledge of digital advertising platforms, including Google Shopping, Amazon Advertising, and social media ad platforms.

– Proficiency in ecommerce analytics and data analysis tools to measure and optimize campaign performance.

– Experience with product feed optimization for shopping platforms is highly desirable.

– Strong understanding of ecommerce KPIs, such as ROAS, conversion rate, average order value (AOV), and customer lifetime value (CLV).

– Excellent written and verbal communication skills to craft effective ad copy and communicate strategies and results to stakeholders.

– Detail-oriented with the ability to manage multiple campaigns and deadlines effectively.

– Analytical mindset with the ability to draw actionable insights from data and make data-driven decisions.

– Familiarity with SEO, SEM, and content marketing principles is advantageous.

– Certifications in relevant ecommerce and digital marketing platforms (e.g., Google Shopping, Amazon Advertising) are a plus.