eCommerce Email and SMS Marketing Specialist | Klaviyo Expert

Job Title: eCommerce Email and SMS Marketing Specialist
Location: Permanent Work from Home
Work Hours: AEST
KEY RESPONSIBILITIES
Copywriting:
– Develop compelling and targeted email copy to drive customer engagement and conversions.
– Personalise messaging strategies based on audience segments for maximum impact.
– Implement A/B testing to optimise email content and improve overall effectiveness.

Email Design:
– Create visually appealing email designs that align with brand identity and enhance user experience.
– Optimise email design for mobile responsiveness to cater to a diverse audience.
– Setting up email templates both in Klaviyo and Magento
– Assist in the creation and maintenance of automated processes and workflows within the CRM system.
Implementation:
– Craft and execute email marketing strategies, overseeing campaign management, and evaluating performance metrics to refine strategies.
– Organise and manage the marketing calendar
– Ensure seamless integration of email campaigns with Klaviyo and other relevant platforms – Zapier, Click to view etc
– Create, test, schedule, and deploy using marketing automation tools.
– Work under tight deadlines with a strong attention to detail to ensure emails are sent on time and are correct
– Conduct A/B tests and implement changes based on data-driven insights to maximise conversion rates
– Regularly monitor and report on KPIs relevant to the status and health of digital marketing accounts
– Provide feedback and recommendations for improving campaign performance and ROI
– Set up and optimise landing pages to enhance the customer journey, ensuring a seamless and persuasive user experience
Segmentation:
– Implementation of targeted segmentation strategies to deliver personalised content.
– Regularly analyse segmentation performance and adjust strategies for improved results.
– Collaborate with other teams to enhance segmentation models based on customer behaviour and demographics.
Analytics and Reporting:
– Generate regular reports on campaign performance and contribute to the overall marketing analytics strategy.
– Weekly reporting
– Completing other ad-hoc tasks as and when required by the Manager or Supervisor
– Translate data insights into actionable strategies for continuous improvement
REQUIREMENTS
Klaviyo Proficiency:
– In-depth knowledge of Klaviyo’s features and capabilities, leveraging them for maximum effectiveness.
– Experience in setting up and managing automated flows within Klaviyo.
– Ability to troubleshoot and resolve issues related to Klaviyo integration and campaign execution.
SMS Platform Knowledge:
– Familiarity with SMS platforms.
– Integration of SMS strategies into the overall marketing plan for a cohesive customer communication approach.
– Analyse and leverage SMS platform data to enhance cross-channel marketing strategies.
Other Requirements:
– Understanding of Google Analytics/GA4 is a plus
– Strong analytical and planning skills
– Good communication and presentation skills
– Excellent problem-solving skills
– Bachelor’s degree in Marketing, Business, or a related field
– Excellent communication skills and the ability to work collaboratively in a team
– Knowledge of HTML/CSS for basic website edits
– Creative thinking and the ability to generate innovative campaign ideas
Technical Requirements:
– Fast and reliable wired internet connection of not less than 50 Mbps
– Quiet, private home office free from noise background or distractions
– Updated computer (desktop or laptop), excellent quality headset with microphone, and a working webcam