Ecommerce Media Buyer

Company/Client Overview:

The Valari is a dynamic and innovative eCommerce company specializing in unique and comfortable pillows designed primarily for gamers, readers, and crochet enthusiasts. We are dedicated to enhancing the comfort and leisure of our customers through exceptional products and personalized marketing.

Duties and Responsibilities:
Create comprehensive advertising strategies to meet company goals.
Develop and implement bid caps and cost caps strategies on Meta.
Optimize campaigns to maximize ROI and drive business growth.
Conduct AB testing to identify the most effective ad creatives and strategies.
Set up, manage, and optimize ad campaigns across Meta, Google, and Amazon.
Monitor campaign performance and adjust strategies as necessary.
Ensure all campaigns are delivered on time and within budget.
Utilize advanced targeting techniques on Meta and Google.
Leverage Google Ads for effective search, display, and shopping campaigns.
Implement Amazon advertising strategies to drive product visibility and sales.
Apply knowledge of TikTok advertising to create engaging and effective campaigns.
Prepare detailed weekly reports based on KPIs and targets for Meta, Google, Amazon, Tiktok and any other channels we explore
Help identify target audiences and plan media campaigns.
Compare and negotiate rates, ad space, and airtime.
Optimize plans and budgets according to the best media mix.
Prepare schedules and adjust when needed.
Experiment with new platforms and channels.
Ensure ads are creative and displayed appropriately.
Monitor costs and return on investment (ROI).
Report to clients and build long-term relationships.

Minimum Requirements:
At least 2 – 3+ proven years of experience as a Media Buyer for an ecommerce company.
BSc/BA in Marketing, Advertising, or related field.
Familiarity with media-buying, planning, and research.
Interest in following advertising and media trends.
Working knowledge of media analytics software (e.g., comScore).
Experience with cost caps/bid caps on Meta
Excellent communication skills.
Organizational and multitasking abilities.
Attention to detail.
Critical thinking skills.