Edm Marketing Specialist

Only Hospitality is the fastest growing hospitality group in Melbourne. With over 25 cafes, restaurants & pubs, and a coffee roastery, the scope of our group is one of our greatest achievements. We offer an inclusive and diverse environment with significant room for career growth and development.

Job Summary:

Our company is seeking an experienced EDM Specialist to join our marketing team. The ideal candidate should have a strong background in email marketing campaigns and be familiar with Klaviyo. They should also have a creative eye for copywriting and image selection. The candidate must have excellent written English skills and be able to craft compelling emails that drive engagement and conversions.

Responsibilities:

– Develop and execute effective email marketing campaigns using Klaviyo
– Manage and maintain our email marketing database
– Create compelling email copy and subject lines that drive engagement and conversions
– Select visually appealing images that align with our brand and messaging
– Conduct A/B testing to optimize email performance and engagement
– Analyze and report on email marketing campaign performance, providing insights and recommendations for improvement
– Stay up-to-date with email marketing trends and best practices, and make recommendations for improvements to our strategy

Requirements:

– 2+ years of experience in email marketing, preferably using Klaviyo
– Excellent written English skills
– Strong copywriting and editing skills
– Knowledge of email marketing best practices, including A/B testing and email segmentation
– Experience in selecting visually appealing images that align with brand messaging
– Ability to analyze data and provide insights to optimize email performance
– Strong attention to detail and the ability to work on multiple projects simultaneously
– Familiarity with HTML/CSS coding is a plus

If you are passionate about email marketing and are confident in your ability to create engaging email campaigns, we encourage you to apply for this exciting opportunity.