KEY RESPONSIBILITIES:
As a Text and Email Marketing Specialist/Copy Writer , you will be responsible for crafting persuasive and engaging content for text and email campaigns. Your role involves creating compelling subject lines, writing impactful email copy, and optimizing messages to drive customer engagement, conversions, and overall campaign success for Excell Industries, LLC?
1 Campaign Strategy: Collaborate with marketing teams to understand campaign objectives, target audience, and overall messaging strategy. Develop an email marketing plan aligned with the campaign goals.
2 Text and Email Copywriting: Write clear, concise, and compelling copy for text and email campaigns. Craft attention-grabbing subject lines that encourage recipients to open the emails. Create engaging text and email content that aligns with the brand voice and resonates with the target audience.
3 Personalization and Segmentation: Tailor text and email content to specific audience segments based on demographics, behavior, or other relevant criteria. Utilize personalization techniques to make text and email more relevant and personalized to the recipients.
4 Call-to-Action (CTA) Optimization: Create persuasive CTAs that encourage recipients to take the desired action, such as making a purchase, signing up for a webinar, or downloading a resource. Use compelling language, urgency, and clear instructions to drive conversions.
5 A/B Testing: Conduct A/B tests to compare different elements of text and email campaigns, such as subject lines, content variations, CTAs, or design elements. Analyze test results to optimize text and email performance and improve key metrics, such as open rates, click-through rates, and conversions.
6 Text and Email Automation: Set up and manage email automation workflows, including welcome emails, drip campaigns, and abandoned cart reminders. Develop engaging and relevant content sequences to nurture leads and drive customer engagement.
7 Text and Email Design Collaboration: Collaborate with designers to create visually appealing email templates that align with the brand identity. Ensure the text and email layout, typography, and visuals enhance the overall impact of the text and email messages.
8 Text and Email Analytics and Reporting: Monitor text and email campaign performance using analytics tools and email service provider (ESP) data. Track key metrics, such as open rates, click-through rates, and conversion rates. Provide insights and recommendations based on the analysis to optimize future campaigns.
9 Content Editing and Proofreading: Review and edit existing website copy for clarity, grammar, spelling, and consistency. Ensure that the content is error-free and aligns with the brand’s style guide.
10 Website Page Copy: Create persuasive and informative copy for various website pages, including the homepage, product or service pages, about us, FAQ, and contact page. Tailor the tone and style of writing to match the brand voice and overall website design.
11 Brand Consistency: Maintain brand consistency throughout the website copy, ensuring that it reflects the brand’s values, tone, and messaging. This includes adhering to the brand guidelines and style guide provided by the Project Manager.
12 Collaboration and Communication: Collaborate with content creators, producers, and other team members to understand project objectives, provide creative input, and incorporate feedback throughout the editing process.
13 Active Participation and Engagement: : Engage and attend in the scheduled meeting by listening attentively, taking notes, and contributing to the discussion. Share your ideas, ask questions, and offer suggestions when appropriate. Active participation demonstrates your commitment and adds value to the meeting.
14 Task Management and prioritization: Completion of the tasks that arise unexpectedly or outside of regular routines or planned activities. These tasks often require immediate attention and can come up in various professional settings
A Email Marketing Specialist/Copy Writer specializing in email marketing plays a crucial role in driving customer engagement, building Excell brand loyalty, and generating conversions through well-crafted email campaigns. By leveraging your copywriting skills, understanding of customer psychology, and data-driven insights, you will help create impactful email content that resonates with recipients and drives desired actions.
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APPLY FOR THIS JOB:
Company: ARDENT Protection LLC
Name: Roxell Richards
Email: