We are seeking an experienced Email Campaign Specialist with proficiency in leveraging the platform to drive successful email marketing campaigns. The ideal candidate will possess a deep understanding of email marketing strategies, excellent analytical skills, and hands-on experience in utilizing the platform to optimize campaign performance.
Responsibilities:
Campaign Strategy Development: Develop and execute comprehensive email marketing strategies aligned with business objectives, leveraging the capabilities of the platform.
Campaign Execution: Utilize the platform to create, deploy, and monitor email campaigns across various segments and customer touchpoints.
Segmentation and Targeting: Employ advanced segmentation techniques to target specific audience segments effectively, maximizing engagement and conversion rates.
Content Creation and Optimization: Collaborate with the creative team to develop compelling email content, including subject lines, copy, and visuals, optimized for engagement and conversions.
A/B Testing: Design and implement A/B tests to optimize campaign elements such as subject lines, content, CTAs, and send times, leveraging insights to refine future campaigns.
Performance Analysis: Monitor key performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing actionable insights and recommendations for campaign optimization.
Platform Management: Serve as the primary administrator for the platform, managing subscriber lists, workflows, templates, and integrations to ensure efficient campaign execution.
Compliance and Best Practices: Stay updated on industry regulations and email marketing best practices, ensuring all campaigns comply with relevant laws (e.g., GDPR, CAN-SPAM) and ethical standards.
Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and design, to align email campaigns with broader marketing initiatives and business goals.
Requirements
Proven experience in email marketing, with a focus on campaign strategy and execution.
Expertise in utilizing the platform for email marketing campaigns is essential.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Proficiency in A/B testing methodologies and campaign optimization techniques.
Excellent written and verbal communication skills.
Detail-oriented with a strong focus on quality and accuracy.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Experience with HTML/CSS and email marketing automation tools is a plus.
System Requirements
At least 15mbps for main internet and at least 10mbps for backup
A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
Note: Back-ups should still be able to function when there is a power interruption
A webcam
Noise-canceling USB Headset
Quiet, Dedicated Home Office
APPLY FOR THIS JOB:
Company: Focus On Force
Name: Winonah
Email: