Email Campaign Specialist

Position: Email Marketing Campaign Specialist

Overview:
As an Email Marketing Campaign Specialist, you will be responsible for developing, implementing, and analyzing email marketing campaigns to engage our target audience and drive business goals. You will collaborate with cross-functional teams to create compelling content, optimize email performance, and ensure campaigns are delivered effectively. The ideal candidate will have a strong understanding of email marketing best practices, excellent analytical skills, and a creative mindset.

Responsibilities:

Develop and execute email marketing campaigns to support various marketing objectives, including lead generation, customer engagement, and retention.

Collaborate with internal teams (US Sales Reps) to create impactful email content that aligns with brand messaging and campaign objectives.

Manage the end-to-end process of email campaign execution, including audience segmentation, scheduling, testing, and deployment.

Continuously monitor and analyze key metrics (such as open rates, click-through rates, conversion rates) to optimize campaign performance and identify areas for improvement.

Implement A/B testing strategies to refine email content, subject lines, and send times for maximum effectiveness.

Stay up-to-date with industry trends and best practices in email marketing, and leverage insights to enhance campaign strategies.

Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, and maintain a high standard of data privacy and security.

Provide regular reporting and insights to stakeholders on campaign performance, trends, and actionable recommendations.

Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in email marketing campaign management, preferably in a B2B or SaaS environment.
Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and proficiency in email automation and segmentation.
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
Creative mindset with the ability to develop engaging email content and compelling calls-to-action.
Detail-oriented with strong organizational and project management skills, able to manage multiple campaigns simultaneously and meet deadlines.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

Use this application link to apply:
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